CRM Marketing Assistant

We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

ABOUT THE ROLE

CRM Marketing Assistant - hybrid role with 2 days office-based and 3 days homeworking

£24,100 per annum

Reporting to the Senior CRM Executive, you will support the CRM team in executing and analysing all on village email and SMS campaigns to increase guest revenue and create guest loyalty.

You will support the execution (including email broadcasting) of direct marketing campaigns across email and SMS, assisting in the creation and deployment of on-village marketing campaigns.

Other responsibilities will include:   

• assisting in creating direct marketing campaign workflows including accurate data extracts, building emails and ensuring all campaigns are tracked correctly
• reviewing and analysing the performance of all on village campaigns, working with the Senior CRM Executive to create actionable reports that provide recommendations to drive campaign effectiveness and efficiency
• working closely with our Brand and PR teams to deliver direct marketing campaigns across email and SMS
• helping with the implementation of a full test and learn programme for all activity to drive greater performance
• collating email marketing trends and carrying out reports on competitor activity on a monthly basis

Excellent communication skills will be required as you will work closely with other teams within Sales & Marketing to work on briefs, ensuring they contain sufficient information and insight required for on-time delivery of email campaigns. Excellent relationship building skills are also required as you will work collaboratively to create the best customer journey for our guests both pre and post arrival.

Strong attention to detail will be required in this role, along with good numeracy and analytical skills.

HOURS OF WORK

You will be contracted to work 150 hours per 4-week period (37.5 hours per week).  Normal Head Office working hours are 9am to 5pm, Monday to Friday, however occasional flexibility may be required.

Please note, this role will be hybrid with 2 days office-based and 3 days homeworking.

ABOUT YOU

Essential requirements:

• Excellent organisation skills
• Strong attention to detail
• Good numeracy and analytical skills
• Demonstrable experience of working within digital marketing (CRM disciplines preferred) or degree level education in marketing and/or an analytical related subject
• Extensive experience with MS Excel, MS Word and MS PowerPoint required

Desirable requirements:

• Good general knowledge of digital marketing
• B2C experience ideally within a leisure, travel or retail environment

ABOUT THE BENEFITS

Center Parcs is a fantastic place to work and the benefits are as impressive as they are unique. Here are just a few:

• Colleague Bonus Scheme
• Pension Scheme with Life Assurance
• Colleague Recognition and Reward Scheme – offering a choice of Center Parcs and High Street vouchers
• Free use of our leisure facilities
• Discounted Center Parcs breaks
• 20% discount in our restaurant and retail outlets
• Access to Perks at Work Portal - offering a wide range of retail and leisure discounts
• An Employee Assistance Program - providing support on financial, health and legal matters
• Excellent opportunities for career development and progression with the opportunity to gain externally recognised qualifications

If this sounds like your ideal job, then we’d love to see your application.

Closing date: 18th March 2025

Interviews to be held: Week commencing 24th March 2025 

Please note this vacancy may close at any time once sufficient applications have been received.  Early submission of your application is therefore encouraged.

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At Center Parcs, everyone’s welcome. 

We recognise that we’re all at our best when we’re being ourselves. We are committed to building a culture that champions diversity, equity, and inclusion, where everyone is treated fairly and with respect. We welcome people from all backgrounds and want them to feel valued for their individuality, thrive in our business and share a sense of belonging. We place a lot of value on recruiting based on behaviours rather than prioritising qualifications or experience.

We are proud to be a Disability Confident Employer, please let us know if you require any support or reasonable adjustments during the application or interview process