CRM Analyst

Closing Date: 20 June 2021

Location: AEG Presents Head Office

Salary: £30,000-35,000 plus benefits

Hours of Work: 37.5 hours per week, Monday to Friday - with flexible start and end time. Currently working remotely but when back in office at end of June, we will be working 3 days a week in the office and 2 days per week remotely.

Number of roles to fill: 1

CRM Analyst

We are looking for an individual to manage and deliver CRM communications for the AEG Presents UK Touring and Festival marketing teams.

The CRM Analyst will be responsible for creating post campaign analysis, as well as generating data driven insights to support audience selections. In addition, the successful candidate will carry out a range of analytical activities to support the need for actionable insights across the touring and festival marketing divisions.

Main responsibilities:

  • Develop and deliver a CRM strategy for the AEG Presents UK brands: AEG Presents, Goldenvoice, BST Hyde Park and All Points East
  • Build and deploy all manual mailers and work with wider business units to increase automated mailer activity
  • Audit existing AEG databases and Deliver data driven customer insights with actionable recommendations and improvements
  • Identify different customer profiles, and use these to optimise CRM/marketing activities by defining market sectors and customer selection and segmentation
  • Feed requirements into the development of predictive models, customer segmentation studies and reports
  • Build a strong understanding and take ownership of the AEG Presents data sources to ensure data integrity
  • Define, build and modify reports to support the CRM and wider marketing functions
  • Working with the IT, Legal & Data teams to ensure all of our CRM output is GDPR compliant

We’re looking for someone who is keen to understand our customers needs through measurable behaviours, and has experience working with a CRM system (Adobe Campaign is preferred).

You’ll be able to undertake data analysis using Power BI and Excel and if you are used to querying large databases with SQL that would be advantageous.

You’ll need clear communication skills, both verbal and written, as you’ll need to explain the complexity of the data in an understandable way to all levels within the business.

You’ll be proactive in your approach, highly numerate, with strong attention to detail.

Where: You’ll be based at our head office Almack House 28 King St, St. James's, London SW1Y 6QW but we are currently working remotely. When we're back in the office from the end of June, we'll be working 3 days a week in the office and 2 days a week remotely. We offer flexible start and end times and welcome flexible working conversations.

Important information: First stage interviews will be held virtually via MS Teams w/c 21 June, with a view to the role starting in August 2021.

So why apply?

AEG is an inclusive organisation where we value everybody’s contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all opinions. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!

You can find out more about our Vision and Values here

To find out more about our benefits click here

Our commitment to inclusion

We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.

Apply now