National Digital Campaign Manager - Essex

As a key member of the Campaigns team, embedded within the field operation, the National Digital Campaign Manager based in Essex will be responsible for setting and delivering the digital strategy across their assigned region. Working closely with Regional Campaign Managers, Heads of Field and the Head of Digital Campaigning, this role ensures that the Conservative Party’s messages are communicated creatively, effectively and persuasively to voters through digital channels.

This role focuses on finding new and innovative ways to engage target audiences — using high-impact content, data-led tactics and platform-specific strategies to drive voter awareness, support and action. The postholder leads on translating national messaging into compelling local digital campaigns, tailored to reflect regional priorities and voices.

Alongside some content production, the role is also responsible for raising the digital capability of campaign teams across the region — training candidates, councillors, MPs and activists, and embedding tools, skills and strategies that enable strong local campaigning both now and in future elections.

Success of the role will be evaluated on:

• The strategic effectiveness and originality of digital campaign activity delivered across the region.
• Growth in online reach and engagement with local audiences across platforms.
• The impact and relevance of digital content in advancing campaign objectives.
• Strong collaboration with the Regional Campaign Manager to align digital with overall field campaigning.
• The development and upskilling of local campaign teams in digital techniques and tools.
• The role digital campaigning plays in delivering local electoral success and reinforcing national messaging.

Role responsibilities

Area of Responsibility – Regional Digital Strategy

·         Develop and implement a clear, tailored digital campaign strategy for the region, aligned with national priorities and local contexts.

·         Identify the best-performing channels, formats and tactics to reach and influence target voters.

·         Monitor performance and adapt strategy to maximise impact throughout the campaign cycle.

Area of Responsibility – Campaign Team Support

• Work closely with the Regional Campaign Manager and local campaign teams to integrate digital into the overall campaign plan.
• Provide practical advice and strategic input to candidates, councillors and activists on digital opportunities and risks.
• Support rapid response needs during key campaign moments, events or political developments.

Area of Responsibility – Creative Content Development

• Produce engaging, locally resonant digital content including graphics, videos, and copy to support campaigns.
• Guide and support local teams in creating content that reflects local priorities while maintaining Party branding and messaging discipline.
• Test and refine creative outputs using feedback and performance data.

Area of Responsibility – Training and Upskilling

·         Deliver hands-on digital training to local teams, candidates and volunteers on best practice techniques and tools.

·         Develop resources, templates and toolkits to support consistent and effective local digital campaigning.

·         Build digital confidence across the organisation to enable sustainable improvement in local capability.

Area of Responsibility – Digital Performance and Evaluation

·         Track key metrics across social and digital platforms to assess campaign performance and reach.

·         Report on what is working regionally, share insights centrally, and contribute to organisational learning.

·         Use data and audience insight to improve future campaigns and inform content development.

Other

 ·         Maintaining alignment with national campaign messaging and branding.

·         Contributing to digital resource planning and internal content libraries.

·         Supporting urgent or reactive digital campaigns during fast-moving political events.

·         Ensuring digital campaign activity complies with legal and data protection requirements.

Professional experience and qualifications

• A genuine interest in social media and how it can be used for campaigning.
• Some hands-on experience running social media accounts – even if just personal or voluntary.
• A willingness to learn tools like Canva, Adobe Premiere Pro or Photoshop (training can be provided).
• A good sense of what makes content work well online.
• A team spirit and a positive, proactive attitude – someone who’s happy to get stuck in.
• The ability to work flexibly, stay calm under pressure and meet tight deadlines when needed.
• A full UK driving licence and access to a car (you’ll sometimes need to travel to campaign teams)

Skills required

·     Strategic Thinking: Ability to develop and implement effective digital campaign strategies aligned with regional and national goals.

·     Digital Content Creation: Skilled in producing engaging digital content (copy, graphics, video) that resonates with local audiences.

·     Platform Expertise: Confident using key digital platforms (e.g. Meta, X/Twitter, Instagram, Canva, Adobe Creative tools, email marketing tools).

·     Analytical Ability: Able to interpret performance data and user insights to improve digital activity and campaign effectiveness.

·     Collaboration: Strong interpersonal skills and ability to work closely with Regional Campaign Managers, candidates, MPs and activists.

·     Project Management: Highly organised, with the ability to juggle multiple deadlines and deliver under pressure.

·     Adaptability: Comfortable working in a fast-paced, responsive political environment with frequent change and evolving priorities.

·     Training & Coaching: Comfortable delivering digital skills training and mentoring to local campaign teams and activists.