Performance Marketing Manager
Location: Hybrid/Covent Garden, London
Salary: Circa £40,000 per annum
Hours of Work: 35 hours per week, Monday to Friday. Some overtime may be required during busy periods.
About the role
Do you love data and making decisions based on data-driven insights? Then join our Marketing team to lead on projects and deliver results, creating opportunities for people to come together and enrich their lives through learning. Central to everything we do are our values. We are: Open-hearted, Imaginative, Ambitious.
The Performance Marketing Manager is a hands-on technical role. You will work directly with our Head of Performance Marketing to execute and optimise our paid social and search engine marketing activities. You will be an important part of the tight-knit omni-channel marketing team that delivers brand aligned campaigns to grow student enrolments.
You will manage the strategic direction and tactical execution of paid social advertising campaigns on Meta and emerging channels, including campaign planning, ad copy, landing pages, audience targeting and creative testing. You will be responsible for measuring and reporting campaign/channel performance against KPIs, identifying opportunities for user journey and website performance improvements and collaborating with the wider team in campaign planning and delivery.
About the applicant
City Lit is London's largest provider of learning for adults, inspiring over 30,000 students a year and offering more than 5,000 courses, online and face-to-face. As a leader in our field, who have recently been rated as outstanding in all areas by Ofsted, we have a century’s reputation for delivering the highest quality student experience. Partnering with community organisations across London, we deliver bespoke projects that support individuals and communities.
To be considered, please submit your CV and a covering letter, detailing your skills and experience. The ideal candidate will have:
- Significant experience in a performance marketing role in an e-commerce environment.
- Significant Meta Ads (Facebook & Instagram) experience – from setting campaign structure, creating and executing ads to reporting results.
- Hands-on experience with Google Analytics, Meta Business Manager and Google Ads
- Solid understanding of SEO principles and best practices
- Advanced Microsoft Excel skills
- Strong experience in aggregating and analysing campaign performance and producing user-friendly reports
- Working knowledge of HTML & CSS for website content management
Our generous rewards and benefits are numerous and wide-ranging, including flexible working, generous course discounts that include friends and family, our pension scheme plus life assurance and enhanced Family Friendly leave. There’s also a season ticket loan programme, entitlement to access the student discounts programme (Totum) and other discounted retail platforms as well as preferential rates with Fitness First. Alongside these we all offer a 24/7 Employee Assistance Programme to support our staff as well as access to a online or over the phone GP service.
Sited in London’s creative community of Covent Garden, City Lit is a thriving hub of learning and opportunity with a palpable sense of purpose and identity and a culture of equality and inclusivity. We know diversity fosters creativity and innovation and we are committed to equality of opportunity, to being fair and inclusive, and to being a place where all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented these include applications from Black, Asian and minority ethnic backgrounds, those who have a disability and the LGBTQI+ community. We provide a professional and supportive community that blends teaching and learning to deliver endless possibilities.
For full details of the role, please refer to the Job Description.
Closing Date: 9 February 2025. We reserve the right to close this role early should we receive a high volume of applications.
Interview Dates: TBC
