SEO and Paid Media (PPC/Display) Manager, Flexible, UK

Business Unit: Marketing

Location: London

Contract Type: Permanent/Full Time

Closing Date: 28 February 2019

SEO and Paid Media (PPC/Display) Manager, Flexible, UK

The Team

GBG is a fast-growing international technology business, operating in highly innovative sectors. Therefore, the marketing team need to mirror the nature of these markets and focus on the needs of our customers. We are a laser-focused, confident and award-winning marketing team, who always deliver value. 

As a highly specialised team of experts, we are focused on driving growth & adding value, through consistently delivering positive customer experiences.

Our team vision is: Our unified, world-class team leads business growth through insight-driven strategies.

The Role

This exciting role focusses on optimizing the GBG websites for natural search performance (SEO) and owning the paid media channels (PPC and Display) to drive quality traffic both efficiently and successfully to support conversion and lead generation targets.

As part of the digital team, you’ll work closely with all areas of the wider marketing team, especially the performance, content and web development teams to ensure activity is aligned and GBG delivers best in class experiences.

 

What you will do

  • Ownership for GBGs SEO strategy, including KW research, gap analysis, website optimization and link building
  • Work with the Digital Content Writer and content teams to ensure on-site content supports SEO signals and maximises natural ranking potential
  • Engagement with developer teams to shape platform roadmaps for technical SEO improvements
  • Management of all GBG Adword campaigns and budget, with clear KPIs and alignment to target CPCs
  • Create an effective working relationship with Inbound and Automation owner(s) to support Inbound marketing tactics and channel synergies
  • Evangelist for trialling new channel and tools for greater paid media gains
  • Ownership and management for paid social activity, including Facebook Ads (Incl. retargeting), Linkedin Text Ads, Google Display Network Ads
  • Feed into the creation of the content marketing strategy to ensure high quality and relevant content is being produced that will attract new visitors
  • Work with the Head of Digital to ensure we are using the most relevant tech
  • Channel reporting and analysis with clear recommendations for evolving tactics


Skills:

  • Extensive knowledge and experience of Google Adwords, either from agency or advertiser
  • A proven background in SEO and latest algorithm thinking, tactics and best-practice
  • Experience with Facebook Business Manager (Ad Account) and custom audiences
  • Experience working with Umbraco CMS (Desirable)
  • Google Analytics, MS Excel
  • SEO tools including MOZ, SEMrush, BrightEdge, Screaming Frog
  • The skills to interpret data to provide recommendations for optimization

 

Behaviours

  • Supporting and Co-operating
  • Analysing and Interpreting
  • Organising and Executing

 

Additionally

This role is ideally based in one of our core UK offices – Chester, London or Worcester. The marketing team is split across these three UK locations, with international team members also.

There is a need to travel throughout the UK as required to complete this role. Flexibility to work from home / remotely is standard within the marketing team.

The Team

GBG is a fast-growing international technology business, operating in highly innovative sectors. Therefore, the marketing team need to mirror the nature of these markets and focus on the needs of our customers. We are a laser-focused, confident and award-winning marketing team, who always deliver value. 

As a highly specialised team of experts, we are focused on driving growth & adding value, through consistently delivering positive customer experiences.

Our team vision is: Our unified, world-class team leads business growth through insight-driven strategies.

The Role

As the owner of the inbound marketing funnel, you’re accountable for driving relevant traffic to the GBG websites and working with the digital team to ensure we have a fully optimised conversion journey. 

As part if the digital team, you’ll work closely with all areas of the wider marketing team, especially the performance and content teams.  

What you will do…

You will:

  • Create and implement Inbound Marketing Plan, which is in line with the overall marketing strategy and regional marketing plans
  • Feed into the creation of the content marketing calendar to ensure high quality and relevant content is being produced that will attract new visitors
  • Grow the number of web visits and leads gained through GBG websites
  • Own the CRO techniques applied including call-to-actions, offers and landing page content 
  • Work closely with the Marketing Automation Specialist to ensure that our customer journeys are fully optimised 
  • Own the closed-loop analytics for all inbound activity

To enable you to be successful, we are looking for

Skills:

  • A full understanding and practical understanding of digital and especially inbound marketing techniques within a fast-growing technology business
  • A creative thinker, who can take our propositions and products and create attractive and high-converting customer offers
  • Working knowledge of marketing and sales technology including marketing automation, CRM and conversion optimization tools
  • The ability to create and analysis raw data, seeing through the data and identifying areas for optimization
  • Experience of working closely with multiple sales teams, including inside and field sales
  • The ability to work with team members across all disciplines and international locations

Behaviours

  • Analysing and Interpreting
  • Interacting and Presenting
  • Organising and Executing

 Additionally…

This role is ideally based in one of our core UK offices – Chester, London or Worcester. The marketing team is split across these three UK locations, with international team members also.

There is a need to travel throughout the UK as required to complete this role. Flexibility to work from home / remotely is standard within the marketing team.

Apply now