Marketing Operations Manager, IDology

Business Unit: Marketing

Location: USA

Contract Type: Permanent/Full Time

Marketing Operations Manager, IDology

About IDology (part of GBG Plc)

IDology is the trusted leader in digital identity verification and authentication. Since 2003, IDology has provided innovative identity solutions combined with fraud prevention tools for organizations operating in a digital environment. The IDology platform’s real-time consortium network monitors and stops fraudulent activity while also driving revenue, decreasing costs, and meeting compliance regulations for companies across multiple industries.

IDology is now part of GBG, the global identity data intelligence specialist. With a rich heritage of more than 30 years, offices in 16 locations worldwide and more than 1,000 team members globally, GBG proudly stand as the global technology specialist in fraud, location and identity data intelligence.

The Role

Working within our growing Marketing team and reporting to the Digital Marketing Director, we’re looking for an innovative, technically apt Marketing Operations Manager to oversee and implement all facets of marketing automation including data governance, campaign and program design, integrations, lead scoring, lead nurturing, automation, progressive profiling, and Revenue Cycle Models. You’ll have a passion for data, marketing technology and analytics. You will succeed in this role if you are a detail-oriented self-starter with a proven track record optimizing tech stacks and delivering results and technical requirements at a strategic and tactical level. This is a unique opportunity to impact and scale existing Marketing Operations infrastructure and enjoy an exciting growth journey.

What you’ll do:

  • Serve as the lead admin for marketing automation tools, implementing program / data governance and ensuring seamless integration between Pardot and Salesforce
  • Work cross-functionally to increase the efficacy of the data coming into, from and housed in the tech stack
  • Oversee process and technical integration of marketing automation platform with third-party platforms
  • Create, execute and optimize marketing automation programs, logic and lead nurturing campaigns
  • Responsible for program design, execution, tracking and automated lead management
  • Develop automated marketing programs that create and nurture new leads through the funnel. Activities include: (but not limited to)
    • Creation and maintenance of global templates, forms and workflows
    • Landing page development
    • Subject line and call-to-action (CTA) testing
    • Implementation of conversion rate optimization (CRO) best practices
    • Quality assurance
  • Manage multiple, parallel projects and deliver quality enhancements and deployments on schedule
  • Develop reports, dashboards and processes to improve operational efficiency
  • Measure, track, analyze, and regularly report on the performance of marketing assets and campaigns and offer insights on how to maximize investment including insight into:
    • Program and channel performance
    • Program revenue
    • Data cleanliness efforts for accurate business reporting
  • Working closely with the Director of Marketing on attribution modeling, lead scoring and efficient lead management in the handoff from marketing to sales
  • Manage data transfers and ensure data accuracy
  • Establish standards, guidelines, and frameworks for continuous improvement and scalability

To help you be successful, we’re looking for:

  • Experience in marketing automation and CRMs (e.g. Salesforce, Pardot)
  • Proven experience in backend technology and analytics:
    • Dashboards and data visualization (e.g. Tableau, Domo, Oracle, Qlik Sense)
    • Attribution modeling and UTMs
    • Examples of marketing automation campaigns, integrations created/owned/enhanced
  • Marketing automation certification(s) preferred
  • Excellent quantitative and analytical skills that can translate requirements into processes and solutions
  • Experience in software / technology industry a plus
  • Knowledge of HTML and CSS a plus
  • Strong interpersonal skills. Must be influential, but able to work effectively as a team player.

What’s in it for you?

You’ll be working in a high growth industry with some of the biggest brands and customers, globally. We also offer competitive compensation packages such as flexible spending accounts, a 401(k) plan and several health insurance options so you can choose a plan that best meets your needs.

Next steps

If you’re interested, please apply or if you’d like to hear more about the role and benefits then contact laurie.booth@gbgplc.com. We’re looking to hire the best and most engaged people into our business and we’ll make an offer once we’ve found that person.

Apply now