Events and Marketing Project Manager, IDology

Business Unit: Marketing

Location: USA

Contract Type: Permanent/Full Time

Events and Marketing Project Manager, IDology

About IDology (part of GBG Plc)

IDology is the trusted leader in digital identity verification, authentication and anti-fraud deterrence solutions. IDology pioneered multi-layered identity orchestration and since has innovated its award-winning premier product portfolio. Harnessing a real-time consortium network of internationally leading firms across industries IDology deploys AI, fraud experts, mobile identity attributes to deliver high impact services that drive revenue, decrease costs, meet compliance and deter fraud. 

About GBG

With global reach and product portfolio, IDology is now part of GBG, the global identity data intelligence specialist. With a rich heritage of more than 30 years, offices in 16 locations worldwide and more than 1,000 team members globally, GBG proudly stand as the global technology specialist in fraud, location and identity data intelligence. We support businesses and enable customer growth by protecting companies and governments to combat fraud and cybercrime, lower cost of compliance and improve customer digital onboarding experience in today’s digital economy.

The Role

Based in Atlanta GA and reporting to the Vice President of Marketing you will be responsible for managing, planning, coordinating and executing virtual and live events, conferences and tradeshows that generate marketing qualified leads for IDology. You'll ensure that we have a strong brand presence, are placed in the right venues, among the right audiences and represent IDology’s brand voice in compelling ways. The right person will research industry events and opportunities, develop an annual plan and make recommendations to showcase IDology’s leading solutions in high value ways to target audiences.

What you’ll do

  • Based on go to market objectives, target audiences and budget allocations determine events strategy and audit event engagement opportunities in virtual and live settings
  • Make recommendations on what events to attend and to what degree and establish KPIs
  • Prepare high impact speaking abstracts to obtain premium visibility and thought leadership
  • Coordinate and execute event logistics to ensure smooth operations before, during and after engagements for maximum impact
  • Execute webinars and other digital events from logistical planning and set up, communications and promotion, coordination of speakers and audience experience and post event interaction and engagement.
  • Execute clear and compelling communications to stakeholders through multi-channel methods with a focus on email

How success will be measured

  • KPIs relative to events marketing qualified leads (MQL)s, conversions to sales qualified leads (SQL)s, revenue generating influence impact, event engagement, positive ROI measurements
  • Overall revenue objectives
  • Communications (e.g., Newsletter click throughs and email open rates)

To help you be successful, we’re looking for

  • Strong planning and organizational skills and attention to detail with proven ability to meet deadlines in fast-paced environment
  • Energetic, proactive, results driven team player who can closely collaborate with cross functional teams, especially sales
  • Excellent written and verbal skills and ability to present detailed logistics clearly are essential
  • Preference with experience in technology firms ideally in identity verification, authentication, fraud or FinTech
  • An ability to proof, edit and enhance outgoing communications to stakeholders including external and internal audiences
  • Ability to harness multi-channel communications including social media to extend event reach and promotion
  • College Degree – Marketing, Public Relations or Communications with an emphasis on Digital and Social Media Communications/Marketing
  • Preferences: Graphic design (Adobe Suite: Photoshop, In Design, video production, Google Analytics and LinkedIn advertising
  • Work independently and effectively and manage through ambiguity
  • People who live IDology values each and every day
  • A genuine passion for IDology’s mission, positioning and brand

What’s in it for you?

A rare opportunity to impact, shape, collaborate to and enjoy an exciting growth journey. We have a vision to have the best and most engaged team members in the industry. People matter at IDology and GBG, they make us who we are.

You’ll be working with a diverse and driven close-knit team who values collaboration and a passion for customer success.  You will be an instrumental part of facilitating trust in global commerce in a dynamic and competitive market.  You will work for an industry leader with a high value brand and superior product portfolio well positioned to expanding its presence for cross-border opportunities. You will market and engage with some of the biggest brands and customers, globally. We also offer competitive compensation packages such as flexible spending accounts, a 401(k) plan and several health insurances options so you can choose a plan that best meets your needs.

Next steps

If you’re interested, please apply or if you’d like to hear more about the role and benefits then contact laurie.booth@gbgplc.com. We’re looking to hire the best and most engaged people into our business and we’ll make an offer once we’ve found that person.

Apply now