Demand Generation Manager, IDology

Business Unit: Marketing

Location: USA

Contract Type: Permanent/Full Time

Demand Generation Manager, IDology

About IDology (part of GBG Plc)

IDology is the trusted leader in digital identity verification and authentication. Since 2003, IDology has provided innovative identity solutions combined with fraud prevention tools for organizations operating in a digital environment. The IDology platform’s real-time consortium network monitors and stops fraudulent activity while also driving revenue, decreasing costs, and meeting compliance regulations for companies across multiple industries.

IDology is now part of GBG, the global identity data intelligence specialist. With a rich heritage of more than 30 years, offices in 16 locations worldwide and more than 1,000 team members globally, GBG proudly stand as the global technology specialist in fraud, location and identity data intelligence.

The Role

IDology is looking for a performance-driven Demand Generation Manager to run targeted campaigns to generate awareness, demand and qualified leads for sales pursuits. You’ll be part of our growing marketing team but will work closely with our sales teams to identify key prospective segments and partnerships. This involves planning, creating and curating campaigns by needs and industries, developing and delivering marketing strategies and tactics and executing select advertising opportunities to support business line goals. You will succeed in this role if you have extensive experience developing measurable campaigns and utilizing tactics such as email, social media, advertising, webinars, content syndication, events and paid digital.

An ideal candidate is a strategic planner, an execution powerhouse and systems guru leveraging the right tactical mix and available data to build new pipeline and meet targets. This is a unique opportunity to impact and scale an existing demand generation engine and enjoy an exciting growth journey.

What you’ll do:

  • Design and implement comprehensive, customer-centric marketing program to generate demand for IDology’s products and services, maximize customer growth, retention and engagement
  • Coordinate market intelligence, industry insights, messaging, creative, content, segmentation criteria and tactics to create data-informed, impactful marketing strategies
  • Develop and execute targeted, scalable, multichannel campaigns to drive qualified leads to Sales and build pipeline
    • Partner closely with Sales to inform marketing strategies and support revenue goals
    • Provide strategic direction and guidance on tactical production
    • Ensure timely deployment of initiatives
  • Understand and analyze lead ecosystem from MQL to Won Business for areas of opportunity, improved efficiencies and trends
    • Work cross functionally with Marketing Operations, Content, and Sales Operations on reporting, lead flow, scoring, qualification and quality
  • Measure and monitor progress toward funnel goals, market engagement and penetration of target accounts
  • Generate and present detailed reporting of campaign performance to key stakeholders, including recommendations for program enhancement
  • Collaborate with client success teams on cross-sell campaigns and drive product awareness
  • Stay on top of demand generation, tactical and conversion rate optimization trends, bringing new ideas to explore and test

To help you be successful, we’re looking for:

  • A results oriented self-starter with successful multi-project management experience
  • A “full stack” B2B marketer with experience in enterprise marketing, account-based strategies, lead generation, inbound marketing, advertising, persona / segmentation and campaign optimization
  • The ability to thrive in a fast-paced, revenue-focused technology environment
  • Proven experience in campaign planning, management and execution including examples and applicable metrics related to marketing campaigns created/owned/enhanced
  • Email marketing expertise and audience segmentation experience
  • Experience working cross functionally with Sales, Content, Creative, Technology and Communications partners
  • Excellent written, oral and presentation skills
  • Proficiency with marketing automation, CRM and data analytics tools (e.g. Pardot, Salesforce, Tableau, Google Analytics, Domo, QlikSense)

What’s in it for you?

You’ll be working in a high growth industry with some of the biggest brands and customers, globally. We also offer competitive compensation packages such as flexible spending accounts, a 401(k) plan and several health insurance options so you can choose a plan that best meets your needs.

Next steps

If you’re interested, please apply or if you’d like to hear more about the role and benefits then contact We’re looking to hire the best and most engaged people into our business and we’ll make an offer once we’ve found that person.

Apply now