Marketing Executive (short term contract)

Location: Letchmore Heath, Hertfordshire

Contract Type: Contract

Closing Date: 20 June 2022

Salary: Competitive + great benefits

Marketing Executive (short term contract)

About the role

We have an immediate need in our Solutions (consultancy style) business for someone with digital and B2B audience experience to support our Product Marketing Manager to drive the activity which will deliver our 2022 budget.

In Q2 we have plans to deliver a short-term, multi-channel marketing plan, to raise awareness of IGD solutions and focus on delivering six of our core pillars/products, whilst also embedding Solutions across all customer touchpoints.

This is an exciting and varied opportunity that involves taking ownership of the Solutions digital marketing plan, generating interest and engagement through a wide variety of creative collateral, including video and other website assets and animations, adverts and blogs, social media, and e-mail campaigns.

It requires someone with great copywriting, idea generation and creative skills and the ability to translate complex information into clear, concise, and compelling stories through video and the written word.

The responsibilities

Reporting into and supporting the Product Marketing Manager, these include:

Digital marketing plan

Supporting the development of clear and concise messaging for six products/pillars, you will be taking ownership of the Solutions digital marketing plan, working with our agency: making recommendations on an appropriate digital advertising approach for each product (utilising charity and paid account).

Conducting keyword research; implementing and delivering PPC campaigns; measuring and reporting on performance and making on-going recommendations.

Asset & collateral creation

You’ll manage the end-to-end creation of video assets per pillar/product. This includes brainstorming, strategic & creative development, design and delivery.

Supporting in the design and production of compelling customer case studies (3-4), working alongside the Solutions team to gather feedback and translate this into bringing our client stories to life.  

Managing the creation and design of single page adverts for each product for use within IGD reports and presentations (includes copywriting, image sourcing & design).

Identifying and supporting the delivery of additional blogs: including idea & theme generation (relating to existing IGD content), copywriting & editing; including clear next steps and CTA.

Working with the web team to understand new website capabilities and how we can optimise customer experience, exposure & journey.

What you bring

  • Digital marketing background (2 – 5 years experience): digital and B2B audience experience essential
  • An understanding of the Grocery industry, our B2B audience and their needs (ideal but not essential).
  • Strong design and video capabilities; preferably experience working on animation style explainers
  • Strong copywriting skills for web and Social, with the ability to adopt brand tone of voice and guidelines
  • Working experience with website analytics, social media platforms and digital advertising best practices
  • Experience managing projects, with the ability to work with others to bring projects together and deliver plans on time
  • The ability to hit the ground running

The rewards

We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. At IGD, we have a great work-life balance, where you are empowered and trusted to manage your time.

The location

We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from central London. 

More about our people

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our customers and themselves.

We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process.

More about IGD

IGD is a truly unique place, we connect and inspire, provoking and leading constructive debate that creates impact. Together we are working to make a tangible difference for Society, Business, and the Individual.

We use in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. 

We reinvest profit from our Trading company into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business today.

#GrowInspireChange: Join our team to help us make a positive impact.

Get in touch – we’re looking forward to working with you.

careers@igd.com

Apply now