Shopper Insight Manager

Location: Letchmore Heath, Hertfordshire

Contract Type: Permanent

Closing Date: 24 September 2021

Salary: Competitive salary + car allowance + excellent benefits

Shopper Insight Manager

Purpose of this role

As a Shopper Insight Manager at IGD, you will be part of a research team at the forefront of innovative research delivery. You will work closely with the other Shopper Insight Manager and Analysts create business-critical shopper insight primarily for ShopperVista, IGD’s shopper insight product:

ShopperVista provides category, insight and commercial professionals with trusted and actionable shopper insights. We focus on providing insights that creates the foundation for future-facing shopper sentiment and thinking. You will play an important role in developing our shopper understanding and future thinking.

This role also manages a small team of four Analysts responsible for our channel insights programme, designing, setting up and delivering research projects for ShopperVista which involve both quantitative and qualitative methodologies across the key grocery channels.

You will regularly deliver presentations both virtually and face to face for our clients to showcase our research.

You will be able to enjoy unlocking the potential of the outstanding reputation that IGD has and our broad links across food and grocery industry. You will have a passion for research and a strong interest and experience in the food and grocery industry.

Responsibilities of this role

To deliver industry-leading insight and business critical implications that help our customers improve their business performance

  • To support the work of the Shopper and Food-to-go team at IGD
  • To line manage and coach three Shopper Insight Analysts and one Insight Analyst
  • To oversee our channel insights programme
  • To underpin the development of IGD’s ShopperVista service at this exciting stage in its evolution
  • To share our research with our subscribers through webinars and presentations
  • To support the delivery of the financial targets of the team

Areas of accountability

The development and publication of IGD shopper research

You will produce business-critical shopper research for ShopperVista, IGD’s online brand for shopper insight. The research will be action-oriented, pulling out the implications for our commercial customers. You will design and deliver primary shopper research (involving a mix of both quantitative and qualitative techniques), analyse the results and prepare high impact, visually engaging reports.

Line manage and coach four Analysts

You will oversee the work programme and projects of the four Analysts within the team. You will coach and support the personal development of the Analysts.  

Overall responsibility for the delivery of our channel insights

You will oversee our channel insights programme to deliver both continuous and ad-hoc shopper insights. You will design and deliver primary shopper research utilising different methodologies to create insights and implications for our commercial customers as well as supporting other members of the team in the delivery of projects.  

To share our research with our subscribers through written, digital and face to face mediums

You will utilise different mediums and approaches to socialise our research through formal and informal presentations, seminars and webinars as well as undertaking presentations at events to larger audiences.   

Continuously developing and enhancing food and grocery industry knowledge

To ensure research outputs are business critical with clear implications and forecasts for the FMCG industry, you will a thorough and current industry knowledgebase is maintained and share that knowledge within the team.

Knowledge/skills/qualifications required

  • Strong experience in market research, gained through working for a market research agency or within a client-side research role; you will be extremely comfortable working with both quantitative and qualitative data
  • An experienced line manager with the ability to support and coach individuals at different stages of their professional development
  • Strong experience of designing, delivering and managing complex research projects, with experience of both qualitative and quantitative methodologies
  • Understanding of the commercial interface between retailers & manufacturers
  • Experience of presenting research findings to different stakeholders
  • Collaborative approach with partnership mindset, able to build win-win relationships
  • Dynamic, self-motivated, and driven with a growth mindset and results focus
  • Previous experience working in the FMCG retail market is highly desirable; the successful candidate must be able to display a commercial awareness and understanding of current trends and issues impacting the industry

Reporting structure

  • This role reports into the Head of Insight - ShopperVista and Food-to-go.
  • The role has four direct reports


We are operating a hybrid approach to working with a mix of home and office-based working. The exact nature of this can be agreed with the Head of Shopper Insights. There will be some occasional UK travel to undertake fieldwork as necessary.

About IGD

IGD (Institute of Grocery Distribution) is an organisation of two interconnected communities.

Our Trading company uses in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. We reinvest our profit into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business.

We connect, collaborate and inspire, provoking and leading constructive debate that creates tangible impact. Together we are working to drive change that makes a tangible difference for Society, Business and the Individual.

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