Commercial Communications Manager

Location: Letchmore Heath, Hertfordshire

Contract Type: Fixed-term contract

Closing Date: 04 December 2020

Salary: Competitive salary + excellent benefits

Commercial Communications Manager

Purpose of the Job

The Commercial Communications Manager creates and delivers communication plans and campaigns to support IGD’s commercial products. The Commercial Communications Manager represents us to the media and other external stakeholders, ensuring we always protect and enhance our reputation. The Commercial Communications Manager is a key custodian of the IGD brand and working alongside colleagues in Marketing and Design, must help to embed the company’s vision and purpose in all communications.



  • Use communications to drive awareness, impact and engagement for IGD’s commercial products and help emphasise IGD values to drive positive brand perceptions
  • Drive IGD’s press and media activity for the trading and commercial arms of IGD, using all relevant channels to raise awareness of IGD services e.g. PR, social media, customer advocacy, speaking engagements, award entries and paid for media.
  • Develop and map the communications channels in strategic regions, e.g. Western Europe and North America, aligned with business priorities
  • Build close relationships with the trading and commercial teams, to ensure we are well informed about upcoming activity and potential communication opportunities.
  • Build excellent relationships with trade, national and international media, through proactive communications and incoming media queries.
  • Play a key role in briefing spokespeople for media queries
  • Have a dotted line of reporting into the Head of Charity and Corporate Communications, to ensure our commercial communications align with IGD’s broader media and communications strategy
  • Lead media engagement and partnerships at IGD events e.g. IGD Live
  • Play a key role in the day-to-day activities of the comms team, including media monitoring and evaluation and producing KPI reports for internal stakeholders


Success measures:

  • Media coverage analytics
  • IGD brand awareness and perceptions
  • Social media analytics
  • Commercial leads based on media team activity
  • Positive feedback from the commercial/trading teams


Knowledge /Skills/Qualifications required

  • Experienced in a communications role
  • Strong knowledge of and contacts in the media
  • Excellent written and oral communication skills
  • Awareness of and proficiency with comms technologies


Person Specification 

  • Clear and concise communication with team members and senior management
  • Ability to build strong relationships with other teams
  • Close attention to detail
  • Ability to be flexible as business priorities shift
  • Excellent team player, with a willingness to pitch in and do whatever is needed


Due to a high volume of applications, this advert might close before the displayed closing date. It is therefore recommended that you apply promptly



Apply now