Shopper Insight Analyst

Location: Letchmore Heath, Hertfordshire

Contract Type: Permanent

Closing Date: 18 March 2021

Salary: Competitive salary + excellent benefits

Shopper Insight Analyst


As a Shopper Insight Analyst at IGD, you will be part of a research team at the forefront of innovative research delivery. You will work closely with the Shopper Insight Managers and Analysts to create business-critical shopper and retail insight primarily for ShopperVista, IGD’s online brand for shopper insight. You will be involved in writing short blogs and articles, setting up and delivering research projects for our clients, including liaising with fieldwork agencies, supporting primary  research – both quantitative and qualitative, analysis and interpretation of large  data sets and writing presentations and delivery for client debriefs. You will be able to enjoy unlocking the potential of the outstanding  reputation that IGD has and our broad links across food and grocery industry. You will have a passion for research and a strong interest in the food and consumer goods industry.

 Purpose of the job

To support the delivery of industry-leading insight and business critical implications that help our customers improve their business performance

  • To support the work of the Shopper and Food-to-go team at IGD
  • To underpin the development of IGD’s ShopperVista service at this exciting stage in its evolution
  • To support the delivery of bespoke shopper research projects
  • To support the delivery of the financial targets of the team

Areas of accountability

  • Support the development and publication of IGD shopper and food-to-go research

You will produce business-critical shopper research for ShopperVista, IGD’s online brand for shopper insight. The research will be action-oriented, pulling out the implications for our commercial customers. You will support the undertaking of primary shopper research (involving a mix of both quantitative and qualitative techniques), analyse the results and prepare high impact, visually engaging reports. You will also deliver blogs and articles for both ShopperVista and Retail Analysis, IGD’s online brand for retail insight.

  • Developing and maintaining food and grocery industry knowledge

 To ensure research outputs are business critical with clear implications and forecasts for the FMCG industry, you will have an active interest in the food and grocery industry and will ensure a thorough and current industry knowledge-base is maintained


knowledge/skills/qualifications required

  • A strong interest in market research, gained from relevant academic studies or through working for a market research agency or within a client-side research role; you will be comfortable working with both quantitative and qualitative data
  • Have experience of working on complex projects, which include both a qualitative and quantitative elements
  • Previous experience working in the FMCG retail market is highly desirable but not essential; the successful candidate must be able to display a commercial awareness and understanding of current trends and issues impacting the industry

 Reporting structure

  • This role reports into the Head of Insight – Shoppervista and food-to-go. The role has no direct reports


  • The role will be based at our head office in Letchmore heath, Watford and remotely as necessary. There will be some occasional UK travel.


We seek and attract the best people from the widest talent pool and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process.


Apply now