Location: Letchmore Heath, Hertfordshire
Contract Type: Permanent
Closing Date: 18 March 2021
Salary: Competitive salary + excellent benefits
As a Shopper Insight Analyst at IGD, you will be part of a research team at the forefront of innovative research delivery. You will work closely with the Shopper Insight Managers and Analysts to create business-critical shopper and retail insight primarily for ShopperVista, IGD’s online brand for shopper insight. You will be involved in writing short blogs and articles, setting up and delivering research projects for our clients, including liaising with fieldwork agencies, supporting primary research – both quantitative and qualitative, analysis and interpretation of large data sets and writing presentations and delivery for client debriefs. You will be able to enjoy unlocking the potential of the outstanding reputation that IGD has and our broad links across food and grocery industry. You will have a passion for research and a strong interest in the food and consumer goods industry.
Purpose of the job
To support the delivery of industry-leading insight and business critical implications that help our customers improve their business performance
Areas of accountability
You will produce business-critical shopper research for ShopperVista, IGD’s online brand for shopper insight. The research will be action-oriented, pulling out the implications for our commercial customers. You will support the undertaking of primary shopper research (involving a mix of both quantitative and qualitative techniques), analyse the results and prepare high impact, visually engaging reports. You will also deliver blogs and articles for both ShopperVista and Retail Analysis, IGD’s online brand for retail insight.
To ensure research outputs are business critical with clear implications and forecasts for the FMCG industry, you will have an active interest in the food and grocery industry and will ensure a thorough and current industry knowledge-base is maintained
We seek and attract the best people from the widest talent pool and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process.