Shopper Insight Analyst

Location: Letchmore Heath, Hertfordshire

Contract Type: Permanent

Closing Date: 24 September 2021

Salary: Competitive salary + excellent benefits

Shopper Insight Analyst

Purpose of this role

As a Shopper Insight Analyst at IGD, you will be part of a research team at the forefront of innovative research delivery. You will work closely with the Shopper Insight Managers and Analysts to create business-critical shopper and retail insight primarily for ShopperVista, IGD’s online brand for shopper insight.

You will be involved in writing short blogs and articles, setting up and delivering research projects for our clients, including liaising with fieldwork agencies, supporting primary research – both quantitative and qualitative, analysis and interpretation of large data sets and writing presentations and delivery for client debriefs. You will be able to enjoy unlocking the potential of the outstanding reputation that IGD has and our broad links across food and grocery industry. You will have a passion for research and a strong interest in the food and grocery industry.

Responsibilities of this role

To support the delivery of industry-leading insight and business critical implications that help our customers improve their business performance

  • To support the work of the Shopper and Food-to-go team at IGD
  • To underpin the development of IGD’s ShopperVista service at this exciting stage in its evolution
  • To support the sharing of our research with our subscribers through webinars and presentations
  • To support the delivery of the financial targets of the team

Areas of Accountability

Support the development and publication of IGD shopper research

  • You will produce business-critical shopper research for ShopperVista, IGD’s online brand for shopper insight. The research will be action-oriented, pulling out the implications for our commercial customers. You will prepare high impact, visually engaging reports. You will also deliver blogs and articles for ShopperVista.

Developing knowledge of different market research methodologies

  • You will support the undertaking of primary shopper research (involving a mix of both quantitative and qualitative techniques), analyse the results, and present the findings through different mediums.

Developing and maintaining food and grocery industry knowledge

  • To ensure research outputs are business critical with clear implications and forecasts for the FMCG industry, you will have an active interest in the food and grocery industry and will ensure a thorough and current industry knowledge base is maintained.

Knowledge, skills and behaviours

  • A strong interest in market research, gained from relevant academic studies or through working for a market research agency or within a client-side research role; you will be comfortable working with both quantitative and qualitative data
  • Have experience of working on complex projects, which include both a qualitative and quantitative elements
  • Previous experience working in the FMCG retail market is highly desirable but not essential; the successful candidate must be able to display a commercial awareness and understanding of current trends and issues impacting the industry

Reporting Structure

This role reports into the Shopper Insight Manager - Channel Lead. The role has no direct reports.


We are currently operating a hybrid approach to working with a mix of home and office-based working. The exact nature of this can be agreed with the Head of Shopper Insights as part of the recruitment process. There will also be occasional UK travel to undertake fieldwork as necessary.

About IGD

IGD (Institute of Grocery Distribution) is an organisation of two interconnected communities.

Our Trading company uses in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. We reinvest our profit into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business.

We connect, collaborate and inspire, provoking and leading constructive debate that creates tangible impact. Together we are working to drive change that makes a tangible difference for Society, Business and the Individual.

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