Email Marketing Specialist

Location: Letchmore Heath, Hertfordshire

Contract Type: Permanent

Closing Date: 12 August 2022

Salary: Competitive salary + benefits

Email Marketing Specialist

Can you connect our leading insight services with some of the biggest brands?

We are looking for a marketing manager to create and deliver inspiring multi-channel marketing campaigns for IGD.

About the role

You’ll be at the heart of the commercial marketing team, developing and delivering our customer email marketing programmes. 

You’re a dynamic marketing manager who can build industry leading email marketing campaigns, connecting our insight services with our customers, some of the biggest household brands in the food and consumer goods industry.

You’ll already be an expert in email and digital marketing, experienced in developing test and learn strategies that can deliver continuous improvements.

And you’ll have the confidence to challenge the norm in developing and optimising email automation programmes that keep our customers engaged, delivering real added value to our services.

The responsibilities

Reporting to the Head of Commercial Marketing, these include:

You’ll be accountable for ensuring that all of our communications are developed to the highest standards, optimised for customer engagement and that they adhere to GDPR and Data Privacy policies.

You will deliver reporting on campaign test and learn strategies, to ensure we consistently improve against our KPI’s. And you’ll work across all of our commercial insight services and events, collaborating with colleagues in data and insight, product marketing, acquisition, retention and internal departments to deliver your planned activity.

What you bring

  • A collaborative, problem-solving mindset
  • Great communication and engagement skills, adapting your approach for multiple stakeholders within the Marketing team and across the business
  • Experience developing email marketing programmes, ideally on ESP’s, such as; Dotdigital Marketo, Hubspot, Emarsys or Salesforce
  • Experience developing email marketing strategies, ideally in a B2B business, building continuous improvements and automations to drive efficiency
  • The ability to work with Data, Insight and CRM teams to develop audience segmentation required in email marketing strategies
  • Experience working with design and technical teams to develop best practise communications, built to optimise brand and content engagement
  • Knowledge of GDPR and Data protection, working Data and CRM stakeholders

 

The rewards

We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. At IGD, we have a great work-life balance, where you are empowered and trusted to manage your time.

The location

We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from central London. 

More about our people

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our customers and themselves.

We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process.

More about IGD

IGD is a truly unique place, we connect and inspire, provoking and leading constructive debate that creates impact. Together we are working to make a tangible difference for Society, Business, and the Individual.

We use in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. 

We reinvest profit from our Trading company into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business today.

#InspireGrowChange: Join our team to help us make a positive impact and drive change.

Get in touch – we’re looking forward to working with you.

 

Apply now