Shopper Insight Analyst

Location: Letchmore Heath, Hertfordshire

Contract Type: Permanent

Closing Date: 16 December 2021

Salary: Competitive salary + excellent benefits

Shopper Insight Analyst

Purpose of this role

As a Shopper Insight Analyst at IGD, you will be part of a research team at the forefront of innovative research delivery. You will work closely with the Shopper Insight Managers and Analysts to create business-critical shopper insight primarily for ShopperVista, IGD's shopper insight product:

You will be involved in writing short blogs and articles, designing, setting up and delivering research projects for our clients, including liaising with fieldwork agencies, leading and supporting primary research – both quantitative and qualitative, analysis and interpretation of large data sets and writing presentations and delivery for client debriefs. You will be able to enjoy unlocking the potential of the outstanding reputation that IGD has and our broad links across food and grocery industry. You will have a passion for research and a strong interest in the food and consumer goods industry.

Responsibilities of this role

To deliver industry-leading insight and business critical implications that help our customers improve their business performance

  • To support the work of the Shopper and Food-to-go team at IGD
  • To work on and to deliver part of our channel insights programme
  • To underpin the development of IGD’s ShopperVista service at this exciting stage in its evolution
  • To share our research with our subscribers through webinars and presentations
  • To support the delivery of bespoke research projects
  • To support the delivery of the financial targets of the team

Areas of Accountability

The development and publication of IGD shopper research

You will produce business-critical shopper research for ShopperVista, IGD’s online brand for shopper insight. The research will be action-oriented, pulling out the implications for our commercial customers. You will design and deliver primary shopper research (involving a mix of both quantitative and qualitative techniques), analyse the results and prepare high impact, visually engaging reports. You will also deliver articles for ShopperVista

To be part of the team responsible for the delivery of our channel insights

You will work across our channel insights programme to deliver both continuous and ad-hoc shopper insights. You will design and deliver primary shopper research utilising different methodologies to create insights and implications for our commercial customers.   

To share our research with our subscribers through written, digital and face   to  face mediums

You will utilise different mediums and approaches to socialise our research through formal and informal presentations, seminars and webinars to audiences of varying sizes.  

Developing and maintaining food and grocery industry knowledge

To ensure research outputs are business critical with clear implications and forecasts for the FMCG industry, you will have an active interest in the food and grocery industry and will ensure a thorough and current industry knowledgebase is maintained

Knowledge/skills/qualifications required

  • A strong interest in market research, gained from relevant academic studies or through working for a market research agency or within a client-side research role; you will be comfortable working with both quantitative and qualitative data
  • Have experience of designing and delivering complex research projects, with experience of both qualitative and quantitative methodologies
  • Experience of presenting research findings to different stakeholders
  • Previous experience working in the FMCG retail market is highly desirable but not essential; the successful candidate must be able to display a commercial awareness and understanding of current trends and issues impacting the industry

Reporting structure

This role reports into the Shopper Insight Manager - Channel Lead. The role   has no direct reports.


We are operating a hybrid approach to working with a mix of home and office-based working. The exact nature of this can be agreed with the Head of Shopper Insights. There will be some occasional UK travel to undertake fieldwork as necessary..

IGD (Institute of Grocery Distribution) is an organisation of two interconnected communities.

Our Trading company uses in-depth commercial understanding to uncover rich insights and data, leading to action that powers success. We reinvest our profit into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business.

We connect, collaborate and inspire, provoking and leading constructive debate that creates tangible impact. Together we are working to drive change that makes a tangible difference for Society, Business and the Individual.

Apply now