Marketing Co-ordinator

Location: London

Contract Type: Fixed-Term Contract

Closing Date: 29 April 2019

Salary: 24500

Marketing Co-ordinator

Background

London & Partners is the Mayor of London’s official promotional agency. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

It is our privilege to promote London around the world, working in partnership with the Greater London Authority (GLA), Department of Trade & Investment (DIT), VisitBritain and other destination marketing organisations, the London boroughs and many other key stakeholders, as well as our 1,000-plus private sector partners.

Our target audiences are leisure and business tourists, the travel trade, event organisers, overseas businesses and investors, and prospective higher education students. Our marketing and promotional activities are designed to encourage visits, investments and spend in London now, as well as building London’s reputation to support its long term success. Our mission is to tell London's story brilliantly.

We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.

Domestic Tourism Consortium
L&P has formed a Domestic Tourism Consortium with key London stakeholders and organisations to deliver a series of marketing campaigns aimed at driving demand among domestic audiences. These campaigns will be developed according to an agreed marketing strategy over three years from 2019-2022. Consortium members include public and private sector companies, who will fund the always on and campaign activities during the life of the Consortium. L&P will be the delivery partner for the Consortium, responsible for the successful development, execution and evaluation of the agreed marketing campaigns according to KPIs set by the Consortium. L&P will select and manage external agencies to develop a three-year marketing strategy, campaign creative and paid media activities. L&P will work to expand the number of Consortium partners, in order to fund additional campaigns and grow the reach and impact of the campaigns on driving domestic demand.

Purpose of role

The Marketing Co-ordinator supports the Domestic Tourism Marketing Manager to execute best-in-class, data-led marketing campaigns which drive domestic demand and bring ‘brand London’ to life brilliantly and consistently. The Co-ordinator will support the Domestic Tourism Marketing Manager and wider team in implementing consumer campaign activity which delivers against agreed campaign targets and is in line with the Consortium’s strategic objectives.

Key tasks

  • Assist with the delivery of innovative, best-in-class Domestic Tourism marketing campaigns from inception through to final campaign evaluation
  • Understand key audience insights so they can be applied to consumer campaign activity, helping to build London’s domestic brand and inspiring target audiences to choose London
  • Work with the Domestic Tourism Marketing Manager and agencies to ensure the creative fulfilment of all consumer campaign activity. Work to ensure all campaigns go live on time with the correct creative assets
  • Work with the Domestic Tourism specialists on the Content & Channels team to integrate London & Partners’ owned channels into all appropriate consumer marketing
  • Help manage the sourcing and delivery of competitions relating to consumer promotional activity as required
  • Provide administrative support to the Domestic Tourism team
  • Any other reasonable duties as allocated by the line manager.

 

Key relationships:

  • Domestic Tourism team
  • Commercial Ventures team
  • Content & Channels team
  • Campaign Partnerships team
  • Communications team

Person specification

The successful candidate will demonstrate:

Knowledge and Experience

Essential

  • Marketing campaigns experience (B2B or B2C)
  • Experience of working within an agile team
  • Experience of working with email, excel, Powerpoint, project plans
  • Good attention to detail
  • Good communication skills
  • Ability to manage and prioritise multiple tasks

Desirable

  • Experience of working in a multi-stakeholder environment
  • Experience of working with agencies

Personal style and behaviour

  • Successfully uses innovative and creative problem solving to implement plans and objectives
  • Able to adjust comfortably to, and remains productive within the context of ambiguous and fast changing priorities and cultural agendas
  • Able to maintain successful relationships with internal and external networks that work to mutual benefit
  • Effective team player
  • Has a passion for London

You'll get

We are an equal opportunities employer, and are committed to giving people the same opportunities for employment, pay, and promotion, without discrimination against anyone. 

These are standard job terms, however various flexible working options will be considered should they meet the needs for the business. Examples could include job share, part time, flexible shifts and home working. Let us know how we can best support you to achieve the right work/life balance.

If you need to receive this information and/or apply in an alternative format, please contact London & Partners by emailing hr@londonandpartners.com or call 020 7234 5800 to discuss how we can help.

We encourage applications from all sections of the community. 

Application Process

Applications may be reviewed as they are received, so please apply as soon as possible.

Please note that London & Partners is not a sponsoring organisation so all applicants are required to have existing right to work in the UK.

Apply now