Marketing Assistant, Business - FTC

London & Partners is the business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive.  

We are a social enterprise, combining purpose with commercial rigour. We are funded by grants, partners and our portfolio of commercial ventures.  

We support high-growth businesses to scale – both international businesses expanding into the UK and London-based businesses growing internationally. We develop London as a destination and attract visitors and events. We grow London’s global reputation to support economic growth. We create partnerships and profit-making ventures that enable us to scale our impact.  

London & Partners operates brands including VisitLondon and the top-level-domain DotLondon. It is the founder of London Tech Week and runs two award-winning programmes for start-up and scale-up companies. In a typical year, we support thousands of scaling businesses, win hundreds of events for London, book over a quarter of a million hotel beds and engage millions of visitors on our digital channels.  

Our key performance indicators are the economic growth (gross value added) and jobs that we create, the satisfaction of our clients and partners, and our commercial performance.  

Purpose of role 

To assist in delivering of business marketing activity to promote London and London & Partners, supporting the foreign direct investment (FDI) and convention bureau (CVB) teams to generate GVA and income.

Working with the Business Marketing Manager and wider business marketing team, on curating and creating content for our business channels via London & Partners’ extensive networks including partners, stakeholders and business influencers.    Updating and refreshing PowerPoint presentations and raising design tickets and purchase orders for marketing activity. 

To collaborate with internal and external contacts to ensure marketing outputs aligns to wider organisational plans, is effective, on brand and high quality.

Key Tasks 

• Work closely with the wider team to assist in creation of content and distribute content that is informed by audience insight and meets business needs via owned, earned, paid and partner channels  
•  Provide professional and efficient marketing support for all business activities, events and trade shows, including producing the marketing around each event such as messaging, copywriting, collateral production and branding.
• Assist in supporting marketing activity, for example:
• Day-to-day use of business social media channels and WhatsApp, working with Social Media Lead to understand audience and channel goals.
•  Convention bureau and Associations marketing support, to generate trade show attendance and sales leads.
• Be the point person for international teams and running marketing for overseas business missions.
• Work on supporting one of London’s tech sectors and liaise with the sector team to provide always on sector support.
• Happy to be hands on and get things done, for example working with our database, list management, partner research etc.
• Any other reasonable duties as allocated by the line manager

 You’ll have/bring

• Interest in developing business marketing and communication skills across multiple audiences, markets, channels and media with a focus on demonstrable results
• Committed to continuous learning and evolving with industry best practice
• Desire to work in an agile, collaborative marketing environment and as part of diverse project teams
• Good communication skills, written and verbal
• Proficiency with Microsoft Office (especially Excel, Word and PowerPoint)
• Familiarity with CRM systems e.g. Salesforce is desirable
• Competence with marketing performance monitoring tools such as Google Analytics, Socialbakers and Sprout is desirable. Willingness to develop these skills is essential

 You’ll Get  

• To join a Sunday Times Top 100 not-for-profit company and a fast pace, flexible and upbeat environment
• To become part of the London Family and do great things for our City 
• 30 days’ holiday in addition to UK public holidays 
• Excellent employer pension contribution and private medical health insurance

The salary for this role has been approved as advertised in line with our pay structure.  We will not negotiate or vary this figure upon offer or appointment.   

London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability.  We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.  

If you need to receive this information and/or apply in an alternative format, please contact London & Partners by emailing hr@londonandpartners.com to discuss how we can help.      

We encourage applications from all sections of the community.   

JOB DESCRIPTION

POSITION: MARKETING ASSISTANT, BUSINESS

REPORTING TO: MARKETING MANAGER, BUSINESS

DEPARTMENT: MARKETING AND DESTINATION

Background

London & Partners is the business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We are a social enterprise, combining purpose with commercial rigor. We are funded by grants, partners and our portfolio of commercial ventures.    

We support high-growth businesses to scale – both international businesses expanding into the UK and London-based businesses growing internationally. We develop London as a destination and attract visitors and events.

We grow London’s global reputation to support economic growth. We create partnerships and profit-making ventures that enable us to scale our impact. We grow London’s global reputation to support economic growth. We create partnerships and profit-making ventures that enable us to scale our impact.   

Our key performance indicators are the economic growth (gross value added) and jobs that we create, the satisfaction of our clients and partners, and our commercial performance.

Purpose of role

To assist in delivering of business marketing activity to promote London and London & Partners, supporting the foreign direct investment (FDI) and convention bureau (CVB) teams to generate GVA and income.

Working with the Business Marketing Manager and wider business marketing team, on curating and creating content for our business channels via London & Partners’ extensive networks including partners, stakeholders and business influencers.    Updating and refreshing PowerPoint presentations and raising design tickets and purchase orders for marketing activity. 

To collaborate with internal and external contacts to ensure marketing outputs aligns to wider organisational plans, is effective, on brand and high quality.

Key tasks

• Work closely with the wider team to assist in creation of content and distribute content that is informed by audience insight and meets business needs via owned, earned, paid and partner channels.
•  Provide professional and efficient marketing support for all business activities, events and trade shows, including producing the marketing around each event such as messaging, copywriting, collateral production and branding.
•  Assist in supporting marketing activity, for example:

- Day-to-day use of business social media channels and WhatsApp,  working with Social Media Lead to understand audience and channel goal

- Convention bureau and Associations marketing support, to generate trade show attendance and sales leads.

- Be the point person for international teams and running marketing for overseas business missions.

• Work on supporting one of London’s tech sectors and liaise with the sector team to provide always on sector support.
• Happy to be hands on and get things done, for example working with our database, list management, partner research etc.
• Any other reasonable duties as allocated by the line manager

Person Specification

The successful candidate will demonstrate:-

Skills & Competencies

• Interest in developing business marketing and communication skills across multiple audiences, markets, channels and media with a focus on demonstrable results
• Committed to continuous learning and evolving with industry best practice
• Desire to work in an agile, collaborative marketing environment and as part of diverse project teams
• Good communication skills, written and verbal
• Proficiency with Microsoft Office (especially Excel, Word and PowerPoint)
• Familiarity with CRM systems e.g. Salesforce is desirable
• Competence with marketing performance monitoring tools such as Google Analytics, Socialbakers and Sprout is desirable. Willingness to develop these skills is essential

Our values

• We have passion for London
• We are enterprising
• We are inclusive