Contract Type: Permanent
Closing Date: 20 November 2019
Salary: £38,500 (The salary for this role has been approved as advertised in line with our pay structure. We will not negotiate or vary this figure upon offer or appointment)
London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.
It is our privilege to promote London around the world, working in partnership with the Greater London Authority, UK Department of International Trade, VisitBritain and other destination marketing organisations, the London boroughs and many other key stakeholders, as well as our 1,000-plus private sector partners.
Our target audiences are leisure and business tourists, event organisers, overseas businesses and investors, and prospective higher education students. Our marketing and promotional activities are designed to encourage visits, investments and spend in London now, as well as building London’s reputation to support its long term success. Our mission is to tell London's story brilliantly.
We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
Purpose of role
This role is a unique opportunity to showcase London and engage a global audience. A chance to exercise and build your social media skills and have real impact within a talented team of 90 marketing and communication specialists.
You own the social media strategy, ensuring it is aligned with the overall marketing strategy. As Social Media Lead you manage planning, delivery and reporting. You influence target audiences to choose London across B2B and B2C channels (including Facebook, Instagram, Twitter, LinkedIn, YouTube, Tiktok and Snapchat). Owned channels are branded London & Partners, Visit London, Study London, London Business and London Convention Bureau, with a combined following of over 3 million people.
You use a creative, data-led approach at all times. Your ideas, skills and knowledge will capture the imagination of audiences with award-winning social media campaigns. You manage the social media team and provide guidance and evaluation support to a wider team, including colleagues in France, Germany, US, China and India.
You will work closely with colleagues, including designers, to generate and curate quality content including social-first videos and thumb-stopping posts. With the Communications team, you work closely to support influencer and traditional PR engagement to source content and extend campaign reach. You shape and deliver commercial promotions (with the Ventures team).
You manage paid media campaigns in conjunction with Marketing Strategy colleagues, including budgets and billing.
You ensure social media provides maximum value and that all resources are managed effectively. You ensure guidelines are followed to protect London & Partners reputation including crisis comms and ‘go live’ protocols.
You leverage networks to amplify activity. You are responsible for Social Media Club; regular ticketed events with expert guest speakers exclusively for London & Partners’ tourism members.
The successful candidate will demonstrate:
Knowledge and Experience
Personal style and behaviour
We are an equal opportunities employer, and are committed to giving people the same opportunities for employment, pay, and promotion, without discrimination against anyone.
These are standard job terms, however various flexible working options will be considered should they meet the needs for the business. Examples could include job share, part time, flexible shifts and home working. Let us know how we can best support you to achieve the right work/life balance.
If you need to receive this information and/or apply in an alternative format, please contact London & Partners by calling 020 7234 5800 to discuss how we can help.
We encourage applications from all sections of the community.
Applications may be reviewed as they are received, so please apply as soon as possible.
Please note that London & Partners is not a sponsoring organisation so all applicants are required to have existing right to work in the UK.