Contract Type: Fixed-Term Contract
Closing Date: 24 May 2019
Location: London, SE1 2RR
FTC 12 Months
London & Partners is the Mayor of London’s official promotional agency. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.
It is our privilege to promote London around the world, working in partnership with the Greater London Authority (GLA), Department of Trade & Investment (DIT), VisitBritain and other destination marketing organisations, the London boroughs and many other key stakeholders, as well as our 1,000-plus private sector partners.
Our target audiences are leisure and business tourists, the travel trade, event organisers, overseas businesses and investors, and prospective higher education students. Our marketing and promotional activities are designed to encourage visits, investments and spend in London now, as well as building London’s reputation to support its long term success. Our mission is to tell London's story brilliantly.
We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners
Purpose of role
Working within the Communications team and across the wider Campaigns and Content & Channels teams, you will develop and implement an influencer and outreach strategy which delivers against our strategic objectives and according to agreed campaign KPIs. You will work closely with key stakeholders and partners to generate positive sentiment and advocacy for London. You will devise and implement high-profile influencer trips and events, in line with campaign objectives. You will act as a subject matter expert within the Communications team and help your colleagues to develop their skillset in this area. You will manage the Influencer & Outreach Executive, and help them to develop relationships with key parties including influential content creators, partners and brands. You will work with the Social Media team to evaluate and report on influencer content and collaborations, and to shape integrated outreach campaigns.
The successful candidate will demonstrate:
Knowledge and Experience
Personal style and behaviour
We are an equal opportunities employer, and are committed to giving people the same opportunities for employment, pay, and promotion, without discrimination against anyone.
These are standard job terms, however various flexible working options will be considered should they meet the needs for the business. Examples could include job share, part time, flexible shifts and home working. Let us know how we can best support you to achieve the right work/life balance.
If you need to receive this information and/or apply in an alternative format, please contact London & Partners by emailing firstname.lastname@example.org or call 020 7234 5800 to discuss how we can help.
We encourage applications from all sections of the community.
Applications may be reviewed as they are received, so please apply as soon as possible.
Please note that London & Partners is not a sponsoring organisation so all applicants are required to have existing right to work in the UK.