Head of Brand, Comms and Impact

BELONG. There’s no place like Principality

Our home is your home. So, when you decide to join the team, we’ll go further to bring you the warmest of welcomes. From a friendly and inviting environment to a flexible benefit package designed around you – when it comes to belonging, there really is no place like Principality. We keep it flexible wherever possible; we encourage you to look after yourself; we do our bit in the communities we serve and support you in doing the same, and we promise to get better together.

Some reasons you may want to consider working with us; we have an award-winning flexible/hybrid working policy, we’re a 2022 winner of UK Best Large Workplaces for Women, we have a newly refurbished hi-tech office in the centre of Cardiff designed around colleague feedback, we ranked number 6 for wellbeing in 2022,  we have an extensive financial and well-being benefits package ‘’Belong’’ designed to put our people first, we have consistent colleague engagement scores of over 85% and a caring community of supportive Networks. But that’s not all, discover why there’s really no place like Principality; Careers (principality.co.uk)

We are seeking to appoint a Head of Brand, Comms and Impact who will be responsible for the leadership of our Brand, Communication and Impact functions. This newly created role will report directly to the Chief Executive Officer.  As our Head of Brand, Comms and Impact you will be accountable for ensuring a purpose-driven approach that aligns and contributes to our ambitious strategy, to have impact beyond our scale, ensuring we are helping more people get a place to call home and become financially resilient. 

Focus areas:

• Brand Reputation
• Internal and External communications
• Impact Strategy
• Corporate Affairs

Key responsibilities:

• Provide vision and strategic direction for impact, communication and brand, evolving the brand strategy to reflect the Society’s values, member-first ethos, and long-term business objectives.
• Strengthen brand reputation, enhance engagement with members, colleagues, and communities, creating real social value.
• Shape and lead internal and external communications, ensuring a consistent narrative across all channels.
• Measure, track, and communicate the Society’s Impact strategy, ensuring transparent reporting that meets regulatory requirements, informs decision-making, and demonstrates value to members and communities.
• Ensure the effective use of media, content, sponsorship and partnerships to strengthen brand awareness, deepen member engagement, and reinforce the Society’s position as a trusted mutual.
• Cultivate a collaborative, high-performing culture, empowering the Savings, Lending and Commercial business lines to achieve their strategic objectives through effective marketing and communications strategies.

What we are looking for:

• An accomplished leader, who has ideally managed a range of multi-disciplined teams
• Strategic thinker with the ability to convert this into a business plan
• Ability to balance numerous priorities in a fast-paced regulated environment
• Strong networking and influencing skills, to build and develop credible relationships with external organisations
• Effective leadership and communication skills at senior level operating with diplomacy and credibility at Board level
• Strong financial and commercial acumen

If you would like an informal chat about the role or you would like to formally apply, please contact Emma Roche Talent and Resourcing Manager – emma.roche@principality.co.uk  

‘’We are passionate about creating an inclusive workplace where diversity is celebrated and where colleagues feel a sense of belonging’’ Daniel Priest, Inclusion Manager. But don’t just take our word for it, see what our colleagues say about working here too; Careers (principality.co.uk)