Performance Marketing Manager

Location: Hanger Lane

Hours of Work: 9:30am - 5:30pm

Contract Type: Permanent

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Performance Marketing Manager


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us. 


As Performance Marketing Manager in the Acquisition team you will be responsible for managing all River Island’s PPC and Programmatic Media across all our markets, both UK and International. You will work closely with the SEO, social media, analytics, customer insights and CRM.

Your responsibilities will include:

  • Be responsible for the strategy, management, implementation, and reporting of large-scale PPC campaigns across Search and Shopping throughout a number of different territories, ensuring KPIs are met
  • Plan and implement Programmatic Media campaigns across YouTube, Display and App marketing channels in conjunction with the River Island Brand Marketing team.
  • Manage existing feeds and ensure feed-based campaigns are run error free
  • Work with Google and Bing to derive scripts to streamline and automate processes to improve efficiency (settings checks, performance alerts, automated reports, etc.)
  • Ownership of reporting + analysis on acquisition channel activity against KPI’s ensuring performance clearly communicated to key business stakeholders as relevant
  • Budget planning, forecasting and monitoring
  • Develop and lead test + learn plan alongside Senior Performance Marketing Manager
  • Management of 4 performance marketing executives across PPC and Media

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!

Skills & Abilities:   

  • Excellent working knowledge of PPC (Text and Shopping) and Programmatic Media platforms – preferably AdWords, SA360, DV360 and Campaign Manager (formerly DCM).
  • Experience with AdWords scripts, APIs or Search Ads 360 API is a plus.
  • Excellent organisational and analytical skills
  • Proven experience automating reports and processes, ideally in a large-scale environment
  • Ability to work with large data sets and interpret trends
  • Commercially minded - able to work with ecommerce and non-digital stakeholders to from short and long term


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.

You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!

Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.

It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!

WE LOOK OUT FOR ONE ANOTHER…and in doing so, we provide great benefits for our employees:  

  • 50% staff discount
  • Car allowance
  • Bonus
  • Pension scheme
  • Season ticket loan
  • Ride to work scheme
  • On-site gym membership
  • On-site staff shop
  • Subsidised canteen
  • Free onsite parking
  • Giver Island


Apply now
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