Email Developer (Contract)

Location: Hanger Lane

Hours of Work: 9:30am - 5:30pm

Contract Type: Contract

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Email Developer (Contract)


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us. 


The Email Developer is the point person for the implementation of the River Island Marketing Automation activities in UK and international territories. This role is responsible for maximising the utilisation of the CRM Platform (currently Oracle Responsys), and proactively increasing our capacity to deliver innovative, personalised multi-channel marketing programmes that build out customer experiences that delight customers and increase our profitability. While the CRM platform will be the core area of focus for this role, exposure into other marketing systems including web behaviour and single customer views will be required.

In this role you will:       

  • Be responsible for the implementation of multi-channel and international marketing programmes, customer facing web applications and mobile push programmes which are outlined in the CRM strategy
  • Configure the CRM Platform to enable the creation of self-service campaigns, which the CRM Campaign Assistant will deliver through to execution
  • Actively engage in broader IT / marketing / ecommerce initiatives within River Island which have a data component, ensuring the CRM platform and associated data feeds are revised when necessary and new capabilities are introduced to the broader marketing team
  • Be responsible for the architecture of the CRM platform, ensuring necessary maintenance is undertaken and flag projects or technical modifications which are required to ensure the platform is efficient and improving
  • Stay abreast of improvements with the various platform providers and within the marketing automation industry, ensuring new technology solutions are considered and actively reviewing River Island's use of the CRM platform to maximise utilisation
  • Be the lead interface between marketing and IT and product, when it comes to data aspects of marketing solutions, including customer, behavioural and product data types. You will maintain a high level view of all integrations, and work closely with channel managers who will own detailed requirements and drive projects forward
  • Use relevant tools to manage operational issues such as deliverability, list cleaning, de-duping and control groups, to ensure measurement and trade driving is robust and reliable

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!


  • You will have good experience with SQL in an e-commerce context
  • You will be confident in HTML coding and cross-device email rendering
  • You will have experience with our CRM Platform or an equivalent ESP/CRM solution and ideally have worked with API implementations using SOAP or Rest.

Personal Attributes 

You are a self-starter, who works with limited supervision and possess a strong attention to detail.

You'll be proud what you deliver, have a strong work ethic and be prepared to get behind team and departmental goals and contribute to the success of the business.

You'll have no problem adapting to changing situations, work well under pressure and be a creative solution finder. Your technical and business communications skills will be strong.


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.

You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!

Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.

It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!

Apply now