Email Developer

Location: Hanger Lane

Hours of Work: 9:30am - 5:30am

Contract Type: Permanent

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Email Developer


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us.


The Email Developer is the point person for the implementation of the River Island marketing automation activities in UK and international territories. This role is responsible for maximising the utilisation of the CRM Platform (currently Oracle Responsys), and proactively increasing our capacity to deliver innovative, personalised multi-channel marketing programmes that build out customer experiences that delight customers and increase our profitability. While the CRM platform will be the core area of focus for this role, exposure into other marketing systems including web behaviour and single customer views will be required.


·Using template/workflow aspects of the CRM solution, you will assemble campaigns, which include AB and multivariate tests, using assets provided from design and marketing teams.

  • Be responsible for the implementation of personalised multi-channel and international marketing programmes
  • Configure the CRM Platform to enable the creation of self-service campaigns and deliver through to execution
  • Work with IT / marketing / ecommerce to support initiatives within River Island which have a data component, ensuring the CRM platform utilises new capabilities and drive projects forward
  • Maintain a high-level view of all integrations and architecture of the CRM platform, ensuring technical modifications are made to ensure the platform is efficient and improving
  • Stay abreast of improvements with the various platform providers and within the marketing automation industry, ensuring new technology solutions are considered and actively reviewing River Island's use of the CRM platform to maximise utilisation.


You'll have good experience with SQL in an e-commerce context

You will be confident in HTML coding and cross-device email rendering

You will have experience with our CRM Platform or an equivalent ESP/CRM solution and ideally have worked with API implementations using SOAP or Rest.

Personal Attributes 

You are a self-starter, who works with limited supervision and possess a strong attention to detail.

You'll be proud what you deliver, have a strong work ethic and be prepared to get behind team and departmental goals and contribute to the success of the business.

You'll have no problem adapting to changing situations, work well under pressure and be a creative solution finder. Your technical and business communications skills will be strong.


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.

You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!

Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.

It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!

WE LOOK OUT FOR ONE ANOTHER…and in doing so, we provide great benefits for our employees:

  • 50% staff discount
  • Bonus
  • 25 days holiday
  • Pension scheme
  • Healthcare
  • Discounted on-site gym membership
  • Staff shop
  • Subsidised canteen
  • Free onsite parking
Apply now