Technical Web Analyst

Store Support Centre - London

Competitive Plus Benefits

Permanent - Full Time

31 January 2017

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Sainsbury’s Bank - Lochside

31 January 2017

Technical Web Analyst

In a nutshell

As a member of the digital analytics team, you'll help lead on defining how we implement web analytics across Sainsbury's digital estate to gather accurate and actionable data. The role will own the ongoing optimisation of web analytics infrastructure so as to continually enhance user experience across and between Sainsbury's websites. This is a great opportunity to further develop your digital analytics career in a fast growing multi-channel retail environment.


What I need to do

  • Develop and implement the technical requirements for analytics tagging and tracking infrastructure
  • Manage Adobe Analytics implementation
  • Understand product owners' needs to translate business requirements into analytics technical requirements
  • Work closely with the development team to prioritise analytics requirements for development sprints
  • Work with the Optimisation Manager to implement tagging and tracking required for A/B testing measurement
  • Assist QA teams with test plan development and users with troubleshooting
  • Follow data collection standardisation and governance processes
  • Explain data collection methodologies to the internal data users

How I will succeed

  • Continually optimise analytics tagging and tracking infrastructure
  • Ensure data and data collection methods are robust, timely, and fit for purpose
  • Ensure analytics increasingly empowers customers
  • Optimise the analytics test plan processes and governance with developers
  • Show evidence of the gains from data collection standardisation and governance
  • Advocate digital analytics best practices
  • Contribute to the overall analytics vision and roadmap
  • Support line manager and team in delivering the analytics vision and roadmap

What I need to know

  • Adobe Analytics setup principles and e-commerce tracking best practices
  • Best practice in digital analytics for all platforms: web, native apps and single page applications
  • How to design, implement and debug web analytics solutions within a container tag solution
  • Ability to write cross-browser JavaScript snippets to capture data from HTML and to trigger custom in-page events
  • Subject matter expertise in analytics, digital media, retail ecommerce, conversion optimisation
  • Experience with any tag management systems (e.g. Signal, Tealium, Ensighten, Google Tag Manager etc.)
  • Experience with any enterprise analytics systems (e.g. Adobe SiteCatalyst, Google Analytics, Webtrends etc.)
  • Understanding and experience with digital data layers
  • A big plus would be:

o             A/B, MVT testing experience

o             Prior work experience as a front-end developer (JavaScript, HTML) or any other programming language

o             Experience with JavaScript data visualisation libraries (e.g. D3.js)

  • SQL and SAS Business Analytics software knowledge

What I need to show

  • Proactive and ‘can-do’ attitude
  • Excellent problem-solving, communication and analytical skills
  • Good networking and social skills
  • Ability to thrive in a fast moving environment

Resources available to me

  • Site Catalyst 15
  • Discover 3
  • Maxymiser
  • Report Builder
  • Support from Digital Analytics Team

What decisions I can make

  • Ownership and selection of tools and resources to deliver analytics capability


Apply now