Category Planner - Food for Later

Store Support Centre - London

Competitive plus benefits

Permanent - Full Time

26 May 2017

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Category Planner - Food for Later

In a nutshell

Responsible for defining the strategy with ownership of the end-to-end development of the Category Plans. Working with cross-functional colleagues to deliver the programme for Food for Later in order to realise the category vision and deliver incremental sales and profit for Sainsbury’s

The lead category planner is a pivotal role in the category leadership team and operates on behalf of the category manager where necessary.  Key responsibilities are (1) Category Planning and Operations and (2) Value strategy and governance including pricing.

What I need to do

  • Build the cross functional category plan – own process within category to develop the plan, including cross functional and cross category alignment.  Build the resource planning and communication of plan to stakeholders
  • Lead execution of category plan through each financial year keeping projects on time, delivered to financial targets and conduct post execution reviews.  Ensure rigorous objective setting and prioritisation processes
  • Proactively participate in strategic developments that impact the category by managing and/or leading elements of the category plan
  • Own coordination of team events; sales and team meetings, away days, conferences including administrative tasks such as holiday and training trackers, emergency contacts, seasonal working cover
  • Proactively manage the PromCom process effectively and to timescales
  • Coordinate regular cross functional leadership time together to review the overall team and category plan progress
  • Work with Customer Insights, Nectar, Marketing and Suppliers to inform the Category Planning Process
  • Manage designated Corporate Events and Sub-Brand activity end-to-end for the Business Unit
    Lead and coordinate product activity (own label and brand) to maximise market share and sales growth potential
  • Produce appropriate communications packs to support delivery of Category Plans in store
  • Act as the primary point of contact with the key interfaces for all designated Event, Sub-Brand or project activity
  • Support production of PIRs for Category Plans and ensure understanding and adoption of recommendations

How I will succeed

  • Proactive member of the category leadership team
  • Strong working relationships across the category and Own Brand and Supply Chain colleagues as well as Marketing and retail teams
  • Successful leadership of the category team ascertained through feedback
  • Achievement of Food Commercial Shared Objectives
  • PromComm timings met and measured
  • Value simplicity compliant and on track with Conqueror
  • Category Plans delivered to timescales, on budget and within agreed retail hours
  • Valuable category relationships with the key suppliers

What I need to know

  • Graduate calibre with a thorough understanding of retail, insight and customers with buying knowledge an advantage although not necessary
  • Strong knowledge of the retail marketplace and competitor activity/promotional strategies
  • Previous experience and knowledge of a retail environment an advantage although not necessary
  • Confident challenger to peers and wider team to ensure plans are delivered to time and quality
  • Strong people management skills and the ability to manage and persuade at all levels of the company is essential
  • Able to formulate effective category strategies
  • Being good with numbers is essential as well as strong Excel skills
  • Ability to interpret, evaluate and draw conclusions from market and industry analyses to support category decisions is essential
  • Organised worker who thrives off planning and coordinating and who recognises the importance of great admin excellence in their role
  • Quick thinker with ability to spot issues, act upon insight and be quick to implement change when required
  • Effective problem solving and decision making capabilities
  • Strong technical knowledge of Supplier Management principles and techniques
  • Evidence of the Sainsbury’s values

What I need to show

  • Commercially minded with ability to understand business concepts and strategies
  • Ability to analyse and draw accurate conclusions from consumer data
  • with problem solving skills
  • Strong relationship management with great communication skills with a real passion for working with people and teams
  • Ability to communicate clearly and effectively at all levels with confident presentation skills
  • Self-starter able to work autonomously with flexible attitude to work
  • Highly motivated, energetic and well organised to work to deadlines in a pressurised environment

Resources available to me

  • Category expertise through buyers and broader leadership team
  • Supplier base for competitor promotional insight and support
  • Internal insights teams across Nielsen and Aimia (including i2c)
  • Price & Promotions team for intel and tools relating to promotional performance
  • Company processes
  • Support from Added Value Sales team
  • Support from Trading Finance
  • Cross functional teams including Supply Chain, Sainsbury’s Brand and Commercial Operations
  • Online Trading
  • Convenience channels

What decisions I can make

  • Great influence of the pricing and promotional plan including how we use the space and who has access to which locations for example
  • Ultimate control over PromComm
  • Leadership of category planning team and their approach to delivering against the category planning teams objectives

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