Senior Marketing Executive, Consumer Events

Location: London

Contract Type: Permanent Full Time

Closing Date: 27 September 2018

Salary: Competitive plus excellent Benefits

Senior Marketing Executive, Consumer Events

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The Telegraph’s mission is to deliver quality, trusted, award-winning journalism, 24 hours a day and across all the platforms our customers use – digital and print.

Our portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles and The Telegraph Edition app.

Recently named as the UK’s leading quality news brand, our digital content reaches more than 27 million users across the UK (UKOM MMX MP).

 

Role Summary

We're on the hunt for a new Senior Marketing Executive to implement and support on marketing campaigns within the Telegraph Events Portfolio. The Ski & Snowboard Festival and Telegraph Travel Show will be the key areas of responsibility initially with a view to progress into other consumer events over the next 18 months to 2 years.

 

Key Role Requirements:

  • Independently run marketing campaigns for all consumer events, with minimum day-to-day input from the Head of Marketing
  • Independently negotiate and manage relationships with event partners. (Contract sign off held by Head of Marketing)
  • Support the Head of Marketing in the organisation and running of pre-show and onsite Box Offices. Assist with visitor enquiries, guest list requests and complimentary tickets.
  • Responsible for smooth running of onsite features and visitor enquiry strategy (pre and post show)
  • Assist Head of Marketing in ensuring all sponsor deliverables are actioned and providing reports for sales team.
  • Liaise with internal eCRM team to ensure best practice. Drive data acquisition plans. Ensure onsite data capture is within data protection guidelines. Oversee eCRM campaign and brief internal Telegraph team, including collating assets, writing copy, and proofreading /checking.
  • Ensure all event websites are kept up-to-date, adhering to SEO best practice. Independently manage re-designs and updates with web agencies. Consistently assess latest analytics and implement changes as required.
  • Independently manage Consumer and Trade PR campaigns for events
  • Managing the production schedule to include artwork provision (as above), sourcing quotes for printing/production of materials, and ensuring all deadlines are met.
  • Management of content for all features at events. Ensure content marketing campaigns are actioned.
  • Oversee Trade invite strategy for events.. Oversee Trade PR plan. Implement trade marketing strategy for events.
  • Write post-show marketing report for events. Support Head of Marketing in implementing research projects as required.

 

Key Skills and Experience:

  • Thorough understanding of events marketing
  • Experience of ticketing systems eg. Eventbrite / See Tickets etc.
  • Thorough understanding of social media and a confident copywriter
  • Experience of working on partnership deals
  • Experience of working with and managing external agencies
  • Experience of booking and managing features
  • Working knowledge of CMS Systems
  • Superb time management, organisation and prioritisation of workloads is essential – must be able to juggle lots of tasks and never miss a deadline.
  • Confident and capable of working autonomously and taking initiative.

 

What you can expect from us if you're successful:

Employees at The Telegraph enjoy roles that contribute directly to shaping the future of the UK’s leading quality newsbrand. In return for your investment in our purpose and vision, The Telegraph offers a range of flexible benefits that help you shape your life against your priorities. From health and well-being for you and loved ones, maternity and paternity leave, childcare, discounts and cashback with local retailers, as well as the medical services, fitness and wellness classes and gym facilities provided at our Buckingham Palace Road office.

 

The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds.

We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.  

 

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