CRM Executive

Location: London

Contract Type: Permanent Full Time

Closing Date: 26 February 2018

Salary: Competitive Salary + Excellent Benefits

CRM Executive

The role will sit within the Performance Marketing department, reporting to the Senior eCRM Manager and work closely with customer insight and analytics teams along with marketing teams across the business, supporting the implementation of digital marketing activity for our fast-paced business.

Using customer data and analytics tools, you will be responsible for delivering on the CRM strategy, processes, email activity, testing and technical capabilities, all with a view to driving increased customer transactions, value and incremental revenues.

Key Role Responsibilities:

You will be responsible for the following activity:

  • Managing the day-to-day delivery of digital marketing campaigns across all Telegraph Media Group business areas of editorial, commerce, events, subscriptions and advertising.
  • Liaise with design teams to coordinate proofing and approvals from stakeholders.
  • Regular, detailed campaign reporting on all CRM activity
  • Main channel email, but complemented with SMS, mobile app messaging, remarketing, direct mail and outbound calling, with the flexibility to diversify further in the future.
  • Involvement in ad-hoc project work

 

Key Skills and Experience:

You should be an accomplished eCRM or digital marketing executive with a strong proven track record in managing simultaneous email marketing campaigns for sizeable online businesses. You will have a passion for driving insight through data, possess good analytical skills and always looking for improvement.

Essential skills:

  • Accomplished eCRM or digital marketing executive
  • Operational reporting & analysis experience
  • Working knowledge of HTML is an advantage
  • Experience of working with multiple ESP platforms (Adobe Campaign is would be an advantage but not essential)
  • Experience working with a large consumer database
  • Experience of driving campaign success through data
  • Experience of customer profiling and segmentation
  • Experience of working in a fast-paced, high volume environment
  • Knowledge of managing and domain and IP reputations

 

The Telegraph is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, gender identity, ethnicity, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Apply now