Senior Brand Manager

Location: London

Contract Type: Permanent Full Time

Closing Date: 03 October 2018

Salary: Competitive Salary + Excellent Benefits

Senior Brand Manager

The Telegraph’s mission is to deliver quality, trusted, award-winning journalism, 24 hours a day and across all the platforms our customers use – digital and print.

Our portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles and The Telegraph Edition app.

Recently named as the UK’s leading quality news brand, our digital content reaches more than 27 million users across the UK (UKOM MMX MP).

 

Role Purpose and Responsibilities:

As Senior Brand Manager at The Telegraph, you’ll be part of The Telegraph Customer Team which influences the business wherever our customer engages with our brand, across data and insights, brand, consumer marketing, CRM, PR and design. The team has oversight of customer strategy in the areas including, but not limited to subscriptions, product development, internal engagement and events as well as working closely with editorial.

In this role you’ll act as brand guardian, implementing the brand guidelines across our various consumer touchpoints and evolving them to meet the future needs of the business, including partnering with business unit and editorial leads to shape extensions to include new initiatives, such as our recent launches of Technology Intelligence, Women Mean Business, etc.

You’ll support our marketing efforts across brand, editorial promotion, subscriptions, customer retention, events and commerce by ensuring The Telegraph brand is presented faithfully according to guidelines with the highest standards. From idea to execution, you'll work across a varied mix of creative and commercial outputs reviewing the brand treatment, in application and design, ensuring it’s used by our and partner teams in ways that truly represent The Telegraph as the nation’s leading quality newsbrand. You’ll also manage our team of brand writers and sub-editors who support our brand marketing and commerce initiatives, ensuring that we not only look our best and most appropriate, but we read in ways that are true to our values and purpose. No mean feat for a brand that is synonymous with the power of words. You’ll also work closely with our design, editorial and product teams to ensure launches of new initiatives and platforms are executed faithfully to guidelines.

As Senior Brand Manager, you’ll have proven experience in dealing with stakeholders of all levels across a large, matrixed and multi-faceted organisation, having the relationship skills to communicate the required scope of your involvement and the tenacity to stay close to the finest of details in determining approaches that are best for the brand.

 

Key Skills and Experience:

You will have demonstrated experience of:

  • The ability to translate guidelines into innovative brand and commercial propositions, working in partnership with a variety of stakeholders
  • Experience in executing creative and messaging strategies across channels
  • Creative and conceptual thinker with outstanding storytelling and presentation skills
  • Ease with managing projects of varying sizes
  • Excellent time management and prioritisation
  • A positive, can do approach
  • Experience in dealing with fast-paced product and design teams
  • A meticulous eye for detail and accuracy
  • An in-depth knowledge of and genuine passion for the media and news marketplace
  • An avid interest in news, current affairs, sport, culture and The Telegraph’s commercial offerings and the curiosity to investigate and become more deeply interested in those areas
  • A passion for words chosen well
  • Experience in performance-oriented people management
  • Desk research skills

 

Useful Additional Skills:

  • B2B marketing and sales operations
  • Event planning and management
  • Experience in partnering with PR/Comms teams on outputs

 

What you can expect from The Telegraph if you’re the successful candidate

Employees at The Telegraph enjoy roles that contribute directly to shaping the future of the UK’s leading quality newsbrand. In return for your investment in our purpose and vision, The Telegraph offers a range of flexible benefits that help you shape your life against your priorities. From health and well-being for you and loved ones, maternity and paternity leave, childcare, discounts and cash back with local retailers, as well as the medical services, fitness and wellness classes and gym facilities provided at our Buckingham Palace Road office.

 

The Telegraph is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, gender identity, ethnicity, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

 

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