Marketing Events Executive

Location: The Entertainer Head Office

Contract Type: Permanent

Hours Per Week: 42.5

Salary: £20-22K plus profit related bonus

Marketing Events Executive

It’s hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. In the UK we operate over 162 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands!  As a business, we also own the Early Learning Centre and Totally Toys brands, both of which are represented through the UK and international partnerships including Matalan and Mothercare. Outside of the UK we also manage a chain of toy stores in both Spain and Malta plus a growing number of  Entertainer and Early Learning Centre franchise partnerships across the globe. We also own a brand toy supplier Addo Play – which supplies our stores and other retailers across the globe.

The Group Head Office is based in Buckinghamshire

Toy retailing is demanding and fast paced but also fun and every day brings new challenges and opportunities. We are also a family run company that truly cares about our people, our customers and the communities in which we trade.

Your rewards include Profit Related Bonus, 20% Toy Discount, Life Cover, Payroll Giving, Pension, High Street & Leisure Discounts and Cycle to Work schemes.

To support and deliver a program of event marketing activity for The Entertainer and Partners that builds the brand and drives sales performance.  You will be supporting the Events Coordinator for all aspects of the events program for both The Entertainer and Partners. This includes planning, advertising, promotion, event management and evaluation.

Reporting to the Events Coordinator and working closely with the rest of the Marketing team, you must be able to work both collaboratively and autonomously as the situation requires.

The role requires a confident and sociable person who is passionate about events. The individual must be willing to travel to different locations, stay away when required and be flexible with their working pattern, working Saturdays where required. The role will also be required to work different shift patterns to accommodate the events where required, including early start and late finishes.

You must hold a valid UK driving license with a minimum of 12 months driving experience.


  • Support the program of store events driving forward the Playground Club and implementing them.
  • Support the new store opening program, deliver and attend the events.
  • Work with suppliers on marketing initiatives to the benefit The Entertainer & Partners e.g. New Product Launches, Tours, Character Visits.
  • To be responsible for the delivery of key elements to support events:
  • Design, production and delivery of pre-promotional advertising collateral whilst managing event supplies.
  • Work closely with other departments, shopping centres, PR, Social and stores to ensure the event is maximised and effective.
  • Management of risk assessments, public liability proof and method statements where applicable.
  • Post event analysis to ensure key learning’s are captured and sales are reported.
  • To brief and deliver the marketing material for all external events advertising ensuring it meets brand guidelines.
  • To liaise and brief the Online Marketing, Social and PR team to promote events.
  • To support the Events Coordinator to establish and maintain relationships with shopping centres, in order to utilise their facilities for running and promoting events.
  • To manage the costume character program; planning appearances, arranging delivery and cleaning of costume and reporting back sales.
  • Work with the Events Coordinator to be innovative whilst seeking new opportunities to drive Events forward and ahead of the competition
  • Work closely with the Partnership Manager to support partners on their events, offering support and guidance.

Skills & Experience

  • Excellent working knowledge of Word, Powerpoint and Excel.
  • Practical knowledge of Adobe Suite would be an advantage


Apply now