Online Trading Executive

Location: The Entertainer Head Office

Contract Type: Permanent

Hours Per Week: 39.5

Salary: £30-35K, plus profit related bonus

Online Trading Executive

It's hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. We have over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and we are still growing!  We have several flagship regional stores including the Bullring, Birmingham and our two Westfield London stores. We are also partnering with a growing number of retailers to showcase our brand selling our toys in their retail space. We also sell toys online via our website and other partner channels.


As a business, we own the Early Learning Centre, and Totally Toys brands as well as our own brand Addo Play. Outside of the UK we own the Poly Jugetes toy shops in Spain plus numerous Entertainer and Early Learning Centre international franchise partnerships.


With our Group Head Office based in Buckinghamshire we are focused on success. All of the projects that we undertake are to improve the business and to allow us to become a recognised high street name. We will also make sure that we offer progression to our team members and ensure that our values support everything that we do to achieve our goals.

We offer a standard 39.5 hour contract as well as a supportive Blended Working Policy which includes homeworking.

Your rewards will include: Profit Related Bonus, 20% Toy Discount, Life Cover, Payroll Giving, Pension, High Street & Leisure Discounts and Cycle to Work schemes.


As the Online Trading Executive, you will support the commercial performance of our UK web channels and Your primary focus is to implement the online trading strategy and deliver the growth ambitions of the business.

You will have an ecommerce background in a similar role working for a retail business. You will have a good understanding of online trading and a good working knowledge of Excel and Google Analytics.  This is a commercial role; it is vital you are analytical and comfortable working with financial data and digital insight.


  • Support the delivery of the online trading strategy and budget for UK online channels.
  • Analyse and report on weekly/monthly performance, drawing insight and making trade recommendations that drive growth.
  • Work with the marketing team to manage the online trade calendar and brand campaigns.
  • Work with the wider online management team and commercial buying team to drive performance.
  • Support the budgeting, forecasting and reporting of UK online channels.
  • Support the management and performance of our external retail partnerships.
  • Manage the critical path for new product launches, promotional activity and campaign activation.

Skills & Experience

  1. Trading and commercial acumen with at least 1 year’s experience in a retail/ecom buying/trading role.
  2. Detailed understanding of ecommerce, with hands-on experience of merchandising, customer journeys, online marketing and web analytics.
  3. Analytical with strong attention to detail and reporting skills.
  4. Experience of using Google Analytics and Microsoft Excel.


Apply now