SEO Executive

Location: The Entertainer Head Office

Contract Type: Permanent

Hours Per Week: 39.5

Salary: £27-32K, plus profit related bonus

SEO Executive

It's hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. We have over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and we are still growing!  We have several flagship regional stores including the Bullring, Birmingham and our two Westfield London stores. We are also partnering with a growing number of retailers to showcase our brand selling our toys in their retail space. We also sell toys online via our website and other partner channels.


As a business, we own the Early Learning Centre, and Totally Toys brands as well as our own brand Addo Play. Outside of the UK we own the Poly Jugetes toy shops in Spain plus numerous Entertainer and Early Learning Centre international franchise partnerships.


With our Group Head Office based in Buckinghamshire we are focused on success. All of the projects that we undertake are to improve the business and to allow us to become a recognised high street name. We will also make sure that we offer progression to our team members and ensure that our values support everything that we do to achieve our goals.

We offer a standard 39.5 hour contract as well as a supportive Blended Working Policy which includes homeworking.

Your rewards will include: Profit Related Bonus, 20% Toy Discount, Life Cover, Payroll Giving, Pension, High Street & Leisure Discounts and Cycle to Work schemes.


As the Online Digital Marketing  Executive, you will support the organic acquisition strategy of our UK web channels and Your primary focus is to support the growth or our off-site visibility through keyword research, trend analysis and content optimisation.

You will have an ecommerce background in a similar role working for a retail business. You will have a good understanding of eComm and a good working knowledge of SEO and current industry acquisition trends. This is a highly analytical role; it is essential you are comfortable working with large volumes of data and digital insight.


  • Support the delivery the online organic acquisition strategy.
  • Analyse and report on weekly/monthly performance, drawing insight and making acquisitions recommendations that drive growth.
  • Assist in managing the product set-up and content generation process, ensuring SEO is part of every step of the set-up process.
  • Work with the wider online management team and online trading team to drive performance.
  • Support the forecasting and reporting of UK organic channels.
  • Support the management and performance of our external agency partnerships.
  • Identify new trends, keyword research and content opportunities.
  • Assist in on-page recommendations for SEO optimised campaign execution.

Skills & Experience

  1. At least 2 years SEO experience in a retail/ecom buying/trading business.
  2. Detailed understanding of ecommerce, with hands-on experience of SEO optimization.
  3. Analytical with strong attention to detail and reporting skills.
  4. Understanding of various attribution models (Last Click, Double Click etc)
  5. Experience in in paid search (PPC) is desirable.
  6. Good working knowledge of Microsoft Excel and Google Analytics and SEO market trends.



Apply now