Social Media Executive

Location: The Entertainer Head Office

Contract Type: Permanent

Hours Per Week: 39.5

Salary: £25-28K, plus profit related bonus

Social Media Executive

It's hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. We have over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and we are still growing!  We have several flagship regional stores including the Bullring, Birmingham and our two Westfield London stores. We are also partnering with a growing number of retailers to showcase our brand selling our toys in their retail space. We also sell toys online via our website and other partner channels.


As a business, we own the Early Learning Centre, and Totally Toys brands as well as our own brand Addo Play. Outside of the UK we own the Poly Jugetes toy shops in Spain plus numerous Entertainer and Early Learning Centre international franchise partnerships.


With our Group Head Office based in Buckinghamshire we are focused on success. All of the projects that we undertake are to improve the business and to allow us to become a recognised high street name. We will also make sure that we offer progression to our team members and ensure that our values support everything that we do to achieve our goals.

We offer a standard 39.5 hour contract as well as a supportive Blended Working Policy which includes homeworking.

Your rewards will include: Profit Related Bonus, 20% Toy Discount, Life Cover, Payroll Giving, Pension, High Street & Leisure Discounts and Cycle to Work schemes.

Working in our busy Marketing team, you will be responsible for delivering the Social Media for The Entertainer and Early Learning Centre.  You will work alongside the Social Media Manager to find opportunities to communicate and engage with our target market to deliver our commercial and brand messages.  You will help to drive our brand awareness, customer engagement and loyalty. 

You will be an expert on the latest trends in social media and have a deep understanding of how content drives engagement.  You will be a strong all-rounder; you’ll be equally comfortable analysing data, producing videos, organising the calendar, working with stakeholders or writing a creative brief.  Alongside an exceptional attention to detail and right first-time ethos you will also be used to the demands of working in a fast-paced organisation where flexibility is a must.  As you will be leading a variety of campaigns and platforms simultaneously, your excellent organisation, planning, communication and stakeholder management skills will be key. 


  • Maintain the social media content calendar and support the delivery of the social media strategy for The Entertainer and ELC.
  • Creating captivating content for our social media sites through copywriting, scheduling posts, briefing content and capturing content.
  • Manage all social media competitions.
  • Development of campaigns using industry best practice that excite and engage our customers, drive loyalty and deliver value for our customers and the business.
  • Aligning with internal stakeholders across the business to deliver the calendar.
  • Evaluate all campaigns, share findings and build upon past learnings for future success.
  • Create reports to share insight and channel performance with the marketing and online team and wider business.
  • Support the online team with paid social campaigns.
  • Identify and keep your finger on the pulse across trends and opportunities, utilising and building on them, to drive future campaigns.

Skills & Experience

  1. Professional experience of managing social media channels (e.g. Facebook, Instagram, Tik Tok, Linked In), ideally within a retail or sales focused business.
  2. Proven track record of creating engaging content.
  3. Good knowledge of Google Analytics, Photoshop, video editing tools and Sprout Social. Experience using a CMS (specifically Hybris) is also advantageous. 
  4. Previous experience of working in a role which was talking to parents is desirable.
  5. Commercially aware with a good understanding of ecommerce and demonstrating ROI.
  6. Customer focussed - aware of what customers need and dedicated to making sure they get it.
  7. Highly organised and able to use spreadsheets to manage calendars and report on performance.
  8. Good communication skills and comfortable dealing with third parties via phone or email.


Apply now