Online Development Executive

Location: The Entertainer Head Office

Contract Type: Permanent

Hours Per Week: 39.5

Salary: £25-30K plus profit related bonus

Online Development Executive

It's hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. We have over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and we are still growing!  We have several flagship regional stores including the Bullring, Birmingham and our two Westfield London stores. We are also partnering with a growing number of retailers to showcase our brand selling our toys in their retail space. We also sell toys online via our website and other partner channels.


As a business, we own the Early Learning Centre, and Totally Toys brands as well as our own brand Addo Play. Outside of the UK we own the Poly Jugetes toy shops in Spain plus numerous Entertainer and Early Learning Centre international franchise partnerships.


With our Group Head Office based in Buckinghamshire we are focused on success. All of the projects that we undertake are to improve the business and to allow us to become a recognised high street name. We will also make sure that we offer progression to our team members and ensure that our values support everything that we do to achieve our goals.

We offer a standard 39.5 hour contract as well as a supportive Blended Working Policy which includes homeworking.

Your rewards will include: Profit Related Bonus, 20% Toy Discount, Life Cover, Payroll Giving, Pension, High Street & Leisure Discounts and Cycle to Work schemes.

The Development Executive will assist with the performance, development and optimisation of our online channels and platforms.  You will work closely with our Online Development Operations Manager, our wider eCommerce team, our internal IT team and our external agency partners to develop our eCommerce capability.

You will be passionate about eCommerce and comfortable rolling up your sleeves and getting hands-on with our various web platforms.  The job holder will have a commercial awareness and understanding of eCommerce and the role development plays within it.


  • Support the Development Operations Manager to deliver effective day to day running of the website to offer our customers seem-less, first class experience.
  • Work with the team to deliver the development roadmap.
  • Perform UAT testing for new website development initiatives.
  • Support ideation, product backlog management and ticket creation.
  • Provide support to the eCommerce team, including site monitoring and ad hoc tasks.
  • Build great relationships with our 3rd party partners.
  • Support the business with using our web platform, ensuring they have all the support they need to do their job.

Skills & Experience

  1. Minimum of one year’s experience working in a fast paced, eCommerce or retail business
  2. Experience working with a content management system (CMS).
  3. An understanding of MVT and A/B testing.
  4. Experience of UAT testing is advantageous
  5. An understanding of Digital Marketing.
  6. Competent with Microsoft Office, particularly Excel
  7. Knowledge of user analytics (Adobe, Google Analytics etc) is desirable.
  8. Experience with Google Tag Manager is desirable.
  9. Knowledge of HTML, CSS and Java Script is desirable

Other Essential Skills

  • Strong organisational skills, the ability to prioritise multiple tasks in an ever-evolving work environment.
  • A real team player, happy to roll their sleeves up and get involved where needed.
  • Excellent verbal and written communication skills.
  • Critical thinker with a curious mindset and ability to think outside the box.
  • Customer focused with an understanding of the requirement for putting the customer first.
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