Assistant Manager

Location: Welwyn Garden City

Contract Type: Permanent

Hours Per Week: 42.5

Salary: £20.9K including weighting, plus profit related bonus

Assistant Manager

Do you want to join us on our mission to be the best loved toyshop? The Entertainer is a family run business and one of UK Retail’s success stories with over 162 stores in the UK and a rapidly growing online and international business. We have opened over 30 new stores in the past two years and we have ambitious plans for further growth.

Toy retailing is demanding and fast paced with a real focus on delivering brilliant service to our big and our little customers. To be successful you will be hands on and enjoy operating in volume driven, highly seasonal trading environments. You will also need to be able to make smart commercial decisions and help your manager to organise, develop and motivate your team to deliver a top performing store.

We are one of the Sunday Times Top 100 employers to work for. We really care about our people, our customers and the communities in which we trade, offering you a friendly, supportive culture where training and development are put first to help you ‘aim higher’ in your retail career. 

We trade Monday to Saturday with no Sunday opening, so that day is for you and your family.

You will need to work 5 days out of 6 including Saturdays and you need to be flexible to work extra hours especially at Christmas during peak trade.


In return for your hard work and commitment as our Assistant Manager, you will get fantastic benefits such as:

- Annual Profit related Bonus scheme

- No Sunday trading

- 20% Toy Discount

- High Street & Leisure Discounts

- Payroll Giving

- Group Personal Pension Scheme

- Life Cover 4 x Salary

- Cycle to Work Scheme

- Enhanced Maternity and Paternity Pay


Whilst supporting your Store Manager, your duties and key responsibilities as our Assistant Manager include;

- Working with your team to offer exceptional levels of customer service supported by brilliant product knowledge

- Implementing and executing regular promotional changes and delivering excellent merchandising standards on the shop floor

- Developing & coaching your team to deliver fantastic sales

- Building external relationships to market your store and grow sales


We’re looking for our Assistant Managers to be;

An Effective Leader: You are motivational and inspirational, sharing great ideas and ensuring the team know how to achieve their goals. Confident taking control and sets the bar high in terms of standards and results. Makes wise decisions and is an ambassador of the company values.

Competitive, Natural and Commercial: You are naturally competitive and focussed on achieving targets. Encourages active selling and applies sound commercial reasoning to product placement. Has the ability to analyse and interpret sales data to improve sales performance.

Organised, Great Planner and Effective Delegator: Accomplished at managing daily tasks with the ability to plan in the short and long term. Delivers objectives, plans, deadlines and targets through the team. Keen eye for detail and has the ability to prioritise effectively.

Resilient and Adaptable: Determined with strong character and able to cope positively with pressure and hard work. Able to modify their approach and reserve judgement in response to unpredictable or uncertain situations. Embraces change.

Excited About Our Brands and Range: Can demonstrate enthusiasm in their work, in the brand and in our product ranges. Embraces the spirit of our mission and vision.

Positive and People Focussed: Understands the importance of fun and has a positive ‘can do’ attitude. Passionate about developing the team using the tools available within the work place. Naturally empathetic and listens well supporting others through coaching, feedback and guidance.

Hands on Operator: Leads from the front and prepared to work alongside the team to ensure tasks are completed and the store is replenished. Able to deal with the day to day activities requiring both physical and mental stamina.

Driven & Self Motivated: Sets the tone with a positive ‘can do’ attitude and willing to go the extra mile when required to get the job done. Able to pull the team together in times of difficulty and has the ability to self-motivate at the same time.

Tech Savvy: Has the knowledge and confidence to use the latest ‘tech’ and smart devices to complete routine retail operations including basic back office operations and product movements.

Ideally you will be currently working as a Branch Manager, Assistant Manager, Deputy Manager, Sales Manager, Department Manager for a customer focused retailer looking for a new career challenge.

Our current trading hours can be found at Store Finder - Click Here

Apply now