Assistant Manager

Location: Brent Cross

Contract Type: Permanent

Hours Per Week: 42.5

Salary: £27.1k,including weighting, plus profit related bonus

Assistant Manager

It’s hard to imagine that the first Entertainer store only opened back in 1981. Today The Entertainer is the U.K.’s Largest Independent Toy Retailer. We have over 170 UK stores stretched across England, Wales, Scotland, Northern Ireland and the islands and we are still growing!  We have several flagship regional stores including the Bullring, Birmingham and our two Westfield London stores. As a business, we also own the Early Learning Centre and Totally Toys brands, Outside of the UK we also manage a chain of toy stores in both Spain and Malta plus numerous Entertainer and Early Learning Centre franchise partnerships across the globe. We also own a brand toy supplier Addo Play – which supplies our stores and other retailers across the globe.

The Group Head Office is based in Buckinghamshire.


We trade Monday to Saturday with no Sunday opening, so that day is for you and your family.

You will need to work 5 days out of 6 including Saturdays, and you need to be flexible to work extra hours especially at Christmas during peak trade.


In return for your hard work and commitment as our Assistant Manager, you will get fantastic benefits such as:

- Our stores are closed on Sundays

- Birthday Leave plus 33 days holiday (including Bank Holidays)

- Generous Toy Discount

- High Street & Leisure Discounts

- Payroll Giving

- Enhanced Maternity & Paternity Pay

- Cycle to Work scheme

- Profit Related Bonus

- Life Cover

- Pension


While supporting your Store Manager, your duties and key responsibilities as our Assistant Manager include:


- Working with your team to offer exceptional levels of customer service supported by brilliant product knowledge

- Implementing and executing regular promotional changes and delivering excellent merchandising standards on the shop floor

- Developing & coaching your team to achieve fantastic sales

- Building external relationships to market your store and grow sales


We’re looking for our Assistant Managers to be:


An Effective Leader: You are motivational and inspirational, sharing great ideas and ensuring the team know how to achieve their goals. Confident taking control and sets the bar high in terms of standards and results. Makes wise decisions and is an ambassador of the company values.


Competitive, Natural and Commercial: You are naturally competitive and focus on achieving targets. Encourages active selling and applies sound commercial reasoning to product placement. Has the ability to analyse and interpret sales data to improve sales performance.


Organised, Great Planner and Effective Delegator: Accomplished at managing daily tasks with the ability to plan in the short and long term. Delivers objectives, plans, deadlines and targets through the team. A keen eye for detail and can prioritise effectively.


Resilient and Adaptable: Determined with strong character and ability to cope positively with pressure and hard work. Able to modify their approach and reserve judgement in response to unpredictable or uncertain situations. Embraces change.


Excited About Our Brands and Range: Can demonstrate enthusiasm in their work, in the brand and in our product ranges. Embraces the spirit of our mission and vision.


Positive and People Focussed: Understands the importance of fun and has a positive ‘can do’ attitude. Passionate about developing the team using the tools available within the workplace. Naturally empathetic and listens well-supporting others through coaching, feedback and guidance.


Hands-on Operator: Leads from the front and prepared to work alongside the team to ensure tasks are completed and the store is replenished. Able to deal with the day to day activities requiring both physical and mental stamina.


Driven & Self Motivated: Sets the tone with a positive ‘can do’ attitude and willingness to go the extra mile when required to get the job done. Able to pull the team together in times of difficulty and can self-motivate at the same time.


Tech Savvy: Has the knowledge and confidence to use the latest ‘tech’ and smart devices to complete routine retail operations including basic back-office operations and product movements.


Ideally, you will be currently working as a Branch Manager, Assistant Manager, Deputy Manager, Sales Manager, Department Manager for a customer focused retailer looking for a new career challenge.

Our current trading hours can be found at Store Finder - Click Here

Apply now