Marketing Technology & Insights Manager

Join the UK & Europe’s largest bridalwear retailer, WED2B, as we expand our 58-store network with an amazing new store in Brussels opening April 2025. We’re a dynamic, growth-focused company seeking a marketing expert to drive our data and tech strategies, helping us captivate brides across the UK, Ireland, Belgium, Netherlands, and Germany.

Role overview:

We’re looking for a Marketing Technology & Insights Manager to lead our CRM revolution, harness cutting-edge marketing platforms, and deliver data-driven strategies that fuel our growth. Reporting directly to the Managing Director, you’ll be the go-to expert for all things data and tech, collaborating with our talented marketing team to elevate our brand.

What you’ll do:

• Lead CRM Innovation: Use data segmentation to map customer journeys and create impactful communications for our brides.
• Drive Platform Integration: Spearhead the onboarding of a new marketing platform to supercharge customer insights and acquisition.
• Deliver Strategic Insights: Provide weekly/monthly data reports to the Managing Director, shaping our marketing strategy with tools like Google Analytics.
• Manage Agencies: Oversee SEO and Paid advertising agencies, ensuring top performance across Google Adwords and META Ads Manager campaigns.
• Support Growth: Optimize e-commerce platforms, manage multi-territory campaigns, and collaborate with the team to boost market share.

We are looking for someone who has:

• Expertise in Google Analytics, Google Adwords (PPC), META Ads Manager, Email Marketing CRM, and SEO optimisation.
• Multi-territory management experience, including e-commerce optimisation across diverse markets.
• Agency management (SEO and Paid advertising) experience involving onboarding new marketing platforms.
• Strong collaboration skills to work effectively with our marketing team and contribute to overall growth.
• Experience in a similar marketing generalist role, with a passion for data and technology.
• A proactive attitude, demonstrated through past projects where they’ve taken initiative, such as contributing to a marketing platform rollout or driving a successful campaign.

We offer:

• Training and ongoing support to make you successful in this role.
• Flexibility of working hours.
• An international company with small-sized teams and a high level of personal attention.
• Employee discounts and benefits.
• Additional policies such as, enhanced Maternity and Paternity, holiday exchange scheme, volunteer time off and refer a friend

Does this sound like you? Then apply today!

Shape the future of a leading bridalwear brand with a clear growth trajectory, while working in a collaborative, innovative team environment with direct access to leadership.

You’ll find we are committed to developing, maintaining, and supporting a culture of equality, diversity, and inclusion. This applies to both our workforce and the practices we follow.

Job Type: Permanent

Salary: £35k to £45k, negotiable

Hours of Work: 39 hours per week, office based in Milton Keynes, but hybrid working available