General Manager

Location: Swanage Bay View, BH19 2QS

Job Type: Full Time - Permanent Contract

Salary: Dependant on Experience

What We Need in a Nutshell
We’re proud to have the best General Managers in the industry, people who lead with passion, develop high-performing teams, and deliver unforgettable guest experiences. At Away Resorts, our General Managers don’t just run parks, they shape the future of our business.

We're now on the lookout for an outstanding General Manager to take the reins at Swanage Bay View Holiday Park. This isn’t just any role, it’s a dual opportunity that combines leadership of a thriving holiday park and management of holiday home sales. You’ll not only oversee the day-to-day operations but also drive our owner sales strategy and nurture long-lasting relationships with our community of holiday homeowners.

Nestled on the stunning Jurassic Coast, Swanage Bay View offers dazzling sea views, relaxed beachside living, and the perfect backdrop for your next adventure in leadership.

Who Are We?
We’re a fast-growing, award-winning holiday company shaking up the Great British break. From the sandy shores of the Isle of Wight to the scenic lakes of Lincolnshire, our resorts are known for delivering wow moments, memorable stays, and unexpected touches of delight.

It’s our people who make the magic happen. We work hard, laugh often, and care deeply about creating incredible experiences for our guests and owners alike. If you share our energy, ambition, and love for holidays, we’d love to meet you.

What You’ll Be Doing
As General Manager, you’ll be leading the charge in two key areas—park operations and holiday home sales:

• Inspire, manage, and develop your team of Holiday Heroes to deliver delight across every guest and owner interaction
• Drive commercial performance by delivering park EBITDA and profit targets, managing budgets, controlling costs, and identifying new revenue opportunities
• Oversee the full holiday home sales cycle, from lead generation to after-sales care, ensuring owners feel valued and supported throughout their journey
• Build strong, personal relationships with owners through welcome events, forums, and regular communication
• Ensure that all operational standards meet company policies, including health & safety, licensing, and food safety regulations
• Collaborate across departments to deliver a seamless, high-quality guest and owner experience

Skills, experience and qualities you’ll need

• Proven experience in a leadership role such as General Manager, Operations Manager, Guest Experience Manager, or Commercial Manager within a hospitality or holiday park setting
• A background that includes sales management, ideally with exposure to high-value purchases such as holiday homes or leisure investments
• A commercially astute mindset with a track record of delivering financial results and managing capital projects
• Excellent leadership and coaching skills with the ability to bring out the best in your team
• Change management experience and an adaptable, hands-on approach
• A warm, guest-focused attitude and strong communication skills

 What we can offer you

• Top-tier commission plan – Your potential is in your hands.
• Industry-recognised training – Develop skills that will set you apart and boost your career.
• Private Health Care – Some piece of mind for you and your family.
• Pension scheme – Plan for your future.
• Up to 50% Discounts on Away Resorts holidays – because you deserve amazing getaways too.
• 20% On-park discounts – Enjoy the best of what we offer.
• Team Incentives – Your hard work won’t go unnoticed.
• Holiday Hero Menu – Enjoy delicious meals with discounted food options on-park.
• Life Insurance – For peace of mind.
• Enhanced Maternity/Paternity Pay – After two years with us, we’ve got you covered.
• Holiday Buy Scheme – Flexibility to suit your lifestyle.
• Help @ Hand Scheme – Wellbeing support when you need it.
• Perk Box – Exclusive discounts and benefits.
• Career Development – We believe in nurturing talent and promoting from within

Our Promise to You

Holiday Heroes come with all sorts of different super-powers, and we welcome them all! We embrace diversity, inclusion and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We'll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too. Afterall, wouldn't it be boring if we were all the same? In short, we want to bring your whole self to work!

Want to join our team? Here's how to apply

Just click on the Apply Now button and follow the instructions. To find out more about what it's like to work for Away Resorts check us out at 

www.awayresorts.co.uk/careers .