Group Sales and Partnership Manager

Job Type – Full-time, Permanent

Location – Hemel Hempstead

What we need, in a nutshell:

A commercially driven sales leader to grow our corporate, group, and partnership business across 27 UK resorts. You will lead the strategic development and delivery of Away Resorts group and partnership sales approach — increasing occupancy during off-peak periods, securing new business, nurturing long-term partnerships, and managing a high-performing sales team to deliver consistent revenue growth.

Who Are We:

We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.

Key Responsibilities:

• Own and deliver the group sales and partnership strategy, aligned with commercial goals.
• Lead, coach, and develop a dynamic sales team.
• Grow revenue by identifying and converting new B2B opportunities, including corporate groups, special interest groups, third-party sellers, and partnerships.
• Nurture and expand existing relationships to increase repeat bookings and long-term loyalty.
• Collaborate cross-functionally with Revenue, Marketing, and Park Teams to align on pricing strategy, availability, and messaging.
• Use data (Salesforce, Power BI, ParcVu) to provide insight, forecasts, and reporting that shape decisions.
• Create seasonal and targeted campaigns to drive bookings in off-peak windows.
• Ensure seamless operational handover of group bookings to park teams, maintaining high standards of delivery through close collaboration and clear communication.
• Represent Away Resorts confidently in person — attending park visits, client meetings, trade shows, and networking events to develop trusted relationships and drive new business.
• Work in close partnership with park operational teams to ensure every group and event booking is delivered smoothly, meeting both guest expectations and brand standards.

 Skills, experience and qualities you will need:

• Has proven experience in sales leadership roles, ideally within hospitality, travel, or events.
• Has a track record of driving new business, closing high-value sales, and building profitable B2B relationships.
• Can lead and inspire a team to exceed sales targets.
• Commercially focused and adept at leveraging data to inform strategy
• Is an excellent communicator and relationship-builder — with confidence networking at all levels.
• Can manage multiple projects and priorities in a fast-paced environment.
• Results-oriented with a hands-on, proactive attitude
• It's a bonus if you have a strong network in corporate travel, events or hospitality sector

What we can offer you:

• A chance to make your mark in a key growth role at one of the UK’s most exciting holiday companies
• Bonus scheme
• Enhanced family benefits
• Perkbox employee discount platform
• Life insurance
• Discounts on Away Resorts holidays and on-park purchases
• Awards and recognition programmes

Want to join our team? Here’s how to apply

Just click on the Apply Now button and follow the instructions. To find out more about what it’s like to work for Away Resorts check us out at www.awayresorts.co.uk/careers.

Our Promise to You:

Holiday Heroes come with all sorts of different super-powers, and we welcome them all!

We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too. After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work!