CRM Manager (Accommodation)

We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

CRM MANAGER - ACCOMMODATION

Up to £44,000 per annum dependent upon experience, plus 12% Bonus Scheme

Hybrid role with 2 days office-based and 3 days home-working

This is an exciting opportunity to join our Sales & Marketing team as CRM Manager (Accommodation).

This role will lead the accommodation direct marketing strategy, to drive maximum revenues, guest retention and customer lifetime value through the implementation of highly targeted, personalised and integrated direct marketing campaigns and initiatives; covering Accommodation for UK and Ireland.  Working alongside the CRM Manager (Aqua Sana and On Village) to devise and maintain optimal guest contact strategies for both brands in the two markets.  Continually testing, refining and optimising to fully drive cross sell and upsell opportunities, whilst continually enhancing the guest experience and reinforcing the values of both brands.

Key to this role will be excellent team management, influential cross-departmental collaboration and analysis of data to create and execute email, SMS and printed communications, as well as campaign planning and devising campaign strategy.

HOURS OF WORK

You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday. However, dynamic working is available whereby the earliest start time is 7am and the latest finish time is 7pm.

Please note, this role will be hybrid with a mixture of office-based and home-working.

ABOUT YOU

Essential requirements:

• Ability to define problems, collect data, and establish facts and experience in analysing marketing campaigns (preferably digital or CRM) to enhance performance.
• Process driven, with excellent attention to detail
• Excellent organisation, collaboration, written and verbal communication skills at all levels
• Degree level education in marketing and/or an analytical related subject
• Demonstrable experience in integrated marketing and CRM disciplines preferred (preferably including direct marketing, customer segmentation, targeting, retention marketing).
• Previous experience in team management
• Experience in owning and managing one, or more, aspects of the digital marketing strategy
• Hands-on experience with Email service providers and/or campaign management tools/ software including Neolane, Unica, Adobe campaign or comparable database marketing tools preferred

Desirable requirements:

• Hands-on experience with analytic tools/software including Adobe Analytics or comparable analysis/reporting tools preferred.
• Extensive experience with MS Excel, MS Word and MS PowerPoint required
• Effective people management and budget management experience
• Experience of loyalty and retention strategies

ABOUT THE BENEFITS

Center Parcs is a fantastic place to work and the benefits are as impressive as they are unique. Here are just a few:

• Management Bonus Scheme
• Pension Scheme with Life Assurance
• Colleague Recognition and Reward Scheme – offering a choice of Center Parcs and High Street vouchers
• Free use of our leisure facilities
• Discounted Center Parcs breaks
• 20% discount in our restaurant and retail outlets
• Access to Perks at Work Portal - offering a wide range of retail and leisure discounts
• An Employee Assistance Program - providing support on financial, health and legal matters
• Excellent opportunities for career development and progression with the opportunity to gain externally recognised qualifications

If this sounds like your ideal job, then we’d love to see your application.

Closing date: 21 May 2024 at 12 Noon

1^st interviews to be held: Week commencing 27 May 2024

2^nd interviews to be held:  Week commencing 3 June 2024

Please note this vacancy may close at any time once sufficient applications have been received. Early submission of your application is therefore encouraged.

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At Center Parcs, everyone’s welcome.

We recognise that we’re all at our best when we’re being ourselves. We are committed to building a culture that champions diversity, equity and inclusion, where everyone is treated fairly and with respect. We welcome people from all backgrounds and want them to feel valued for their individuality, thrive in our business and share a sense of belonging. We place a lot of value on recruiting based on behaviours rather than prioritising qualifications or experience.

We are proud to be a Disability Confident Employer, please let us know if you require any support or reasonable adjustments during the application or interview process.