Ecommerce Merchandising Manager

Ecommerce Merchandising Manager   

Altrincham, WA14 5GZ

37.5 hours per week (Monday to Friday)

Competitive salary plus excellent benefits

The Opportunity

We’re looking for a dynamic and engaging Ecommerce Merchandising Manager to act as the digital champion across internal departments to help drive our Ecommerce growth to the next level. This is a highly influential role that requires someone outgoing, collaborative, and equally comfortable with data, tech, and creativity. You’ll bring teams together, foster strong cross-functional relationships, and proactively drive trading performance across Cotton Traders’ website and App.

In this role, you will take the lead on Ecommerce product launches, site merchandising, reactive trading, and the coordination of supporting content to drive sales. Leveraging management information (MI) and ecommerce technology will be key to your success, enabling you to identify and react to opportunities across the full customer conversion funnel.

Key Responsibilities

Product Launch Management

• Lead the planning and execution of all product launches across the Website and App, in alignment with our product launch calendar and brand campaigns.
• Manage collaboration with Product, Marketing, Creative, and Web Development teams to ensure product launches are on-brand and on-time.
• Guide the Ecommerce Merchandising team in optimising product categorisation, navigation, taxonomy and enrichment to drive product discovery.

Ecommerce Trading

• Own the UK Ecommerce trading calendar, aligning with product and marketing strategies.
• Define and implement merchandising strategies to improve key KPIs such as conversion, AOV, and upsell opportunities.
• Drive reactive trading initiatives in collaboration with internal Product and Creative teams, ensuring alignment with business goals.
• Monitor competitor activity and communicate relevant insights to the wider business.

 Ecommerce Content and Marketing Channel support

• Attend product range presentations, aligning with Product team direction to brief content plans that highlight key product stories, features, and trends.
• Own and manage the Trading calendar for the Website, App and CRM content ensuring alignment with wider business goals and marketing campaign objectives.
• Manage Ecommerce team to provide product selections for digital marketing channels, including Performance and CRM channels.
• Share product performance data and product insights with marketing to inform campaign execution. 

Merchandising & Journey Optimisation

• Drive the merchandising strategy for key trading technology (e.g. Onsite search, category sorting rules, product recommendations and outfit building), supported by the wider Digital team
• Contribute to ideation for user journey and personalisation strategy development lead by the Digital Optimisation and Web Development team.

 Team Leadership & Development

• Set and monitor SMART objectives for the Ecommerce Merchandising team, aligned with business priorities.
• Promote agile working practices in a fast-paced trading environment.
• Manage team workload, priorities, and development through regular check-ins and training plans.
• Provide support to the Head of Digital and deputise when needed.

We are passionate about finding the right individual for our team, therefore see below for a profile of our ideal candidate. 

• 4+ years Ecommerce Merchandising experience, preferably within an omnichannel fast paced retail environment
• In depth e-commerce system knowledge from working with platforms such as Salesforce Commerce Cloud
• Excellent attention to detail and the ability to work with agility and accuracy
• The ideal candidate will demonstrate enthusiasm and self-motivation as well as commitment and a willingness to learn
• Team management experience 

Why Cotton Traders?

Cotton Traders is a British clothing retailer established in 1987 by England Rugby legends Fran Cotton and Steve Smith. Driven by growing online and catalogue platforms, we also have 90 stores across England, Scotland and Wales and employee 800 people across the country. Our vision and our values are what make us unique and are deeply ingrained in everything we do here at Cotton Traders. Our people are part of the fabric that makes us what we are, and when you’re as passionate about your people as we are, job satisfaction and career progression come hand in hand. 

What’s in it for you?

As well as contributing to our continued success, we offer excellent benefits that help make Cotton Traders a great place to work. These include:

• 25 holiday days rising to 30 days, plus bank holidays
• Holiday purchase scheme
• 50% staff discount
• ‘Your CT’ benefits, reward and recognition programme
• Health plans
• Employee assistance programme
• Pension scheme

Next steps

If you are interested in the excellent opportunity on offer, we would love to hear more from you! Please click apply and send through a cover letter and your CV.

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