Closing Date: 31 October 2019
This role represents a fantastic opportunity for someone looking to progress their career with a recognised brand in the business to business professional services market. We are currently investing in the National Marketing team and are looking to recruit an experienced Marketing Executive to develop and deliver marketing projects aligned to the firm’s strategy.
This full-time role reports to the National Marketing Manager and is based in London. Candidates will need a strong business to business professional services marketing background, preferably within accountancy. This role would suit someone who is comfortable working across all marketing areas, can work to tight deadlines and is delivery focused. Ideally, the candidate will be familiar with working in a consultative environment and have a ‘can do’ approach.
This role will be primarily focused on supporting Crowe’s Corporate Business sector, which is the largest sector group in the firm. Corporate Business covers the following sectors: manufacturing, technology and media, property and construction, financial services, mining and energy and life sciences and healthcare.
o Write compelling, benefit-led messaging for communications and marketing material
o Provide prompts and direction to the PR team on media comment and social media campaigns relating to marketing priorities identified in each sub-sector’s marketing plan
o Suggest awards that may be relevant for teams and have an input in drafting award submissions
o Conduct relevant market research and analysis (client and competitor intelligence)
o Edit and curate content for the website and write and generate new material to ensure it remains up to date
o Write about successes to include in internal communications.
o Direct mail (on and offline)
o Advertising and publishing
o Relationship development programmes
o Research and analysis
o Thought leadership
o Web and social media
o Internal communications
o Collateral development
o Public relations
Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, the eighth largest accounting network in the world, with access to more than 36,000 people in 130 countries and across 800+ offices globally.
The talent of our people, our size, our structure and our values mean our clients can rely on a depth of specialist knowledge and personal delivery from the professionals they work with.
The needs and ambitions of our clients – businesses of all sizes, professional practices, non profit organisations, pension funds and private clients – define the advice we apply to help them to make smarter decisions today that create lasting value in the future, which is why we see our clients stay with us year after year.