Marketing Executive

Department: Marketing

Location: London

Closing Date: 31 October 2019

Marketing Executive

This role represents a fantastic opportunity for someone looking to progress their career with a recognised brand in the business to business professional services market. We are currently investing in the National Marketing team and are looking to recruit an experienced Marketing Executive to develop and deliver marketing projects aligned to the firm’s strategy.

 

This full-time role reports to the National Marketing Manager and is based in London. Candidates will need a strong business to business professional services marketing background, preferably within accountancy. This role would suit someone who is comfortable working across all marketing areas, can work to tight deadlines and is delivery focused. Ideally, the candidate will be familiar with working in a consultative environment and have a ‘can do’ approach.

 

This role will be primarily focused on supporting Crowe’s Corporate Business sector, which is the largest sector group in the firm. Corporate Business covers the following sectors: manufacturing, technology and media, property and construction, financial services, mining and energy and life sciences and healthcare.

 

Responsibilities

  • Assist the development of the marketing plan and support delivery of activities related to the plan to build relationships, raise reputation and increase recognition.
  • Develop an awareness and understanding of the entire Corporate Business sector and  business activity within its sub-sectors with a view to:

o   Write compelling, benefit-led messaging for communications and marketing material

o   Provide prompts and direction to the PR team on media comment and social media campaigns relating to marketing priorities identified in each sub-sector’s marketing plan

o   Suggest awards that may be relevant for teams and have an input in drafting award submissions

o   Conduct relevant market research and analysis (client and competitor intelligence)

o   Edit and curate content for the website and write and generate new material to ensure it remains up to date

o   Write about successes to include in internal communications.

  • Assist the development and delivery of comprehensive marketing projects which align with the sector marketing plans. Projects will include activities across the full marketing spectrum.

o   Events/seminars/conferences  

o   Direct mail (on and offline)

o   Advertising and publishing

o   Relationship development programmes

o   Research and analysis

o   Thought leadership

o   Web and social media

o   Internal communications

o   Collateral development

o   Public relations

o   Telemarketing

  • Effectively manage stakeholder relationships e.g. sharing marketing knowledge and managing expectations.
  • Assist in the production and updating of core marketing collateral.
  • Help to develop effective measurements for evaluating all marketing activities and improvement performance measures.
  • Assist in developing target groups through segmentation via CRM for effective external communications.
  • Work with the CRM team to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
  • Assist in the production and updating of brochures and other core marketing materials e.g. editing, proofing, collation of data.
  • Support the development of award submissions including sourcing appropriate awards and reviewing submissions
  • Ensure website content is kept up to date and use Google Analytics to monitor performance.
  • Raise internal visibility of teams within the firm in order to increase awareness of key team wins, issues and marketing activities.
  • Manage direct mailings (email and print) regularly report back on mailing statistics and analysis to help develop future communications
  • Evaluate and share competitor performance and apply any learning to the firm’s marketing projects.
  • Identify cross-sector and industry business development opportunities.
  • Working with the business development team to support sector proposals and the client care programme.
  • Effectively manage third-party relationships ensuring delivery against KPI’s.
  • To work with the regional marketing team to deliver national projects and evaluate the engagement levels*
  • Act as a brand guardian and ensure consistency in the development of all marketing collateral.

 

Skills

  • Ability to work reactively,  proactively
  • Efficient time management and ability to work to strict deadlines
  • Responsive
  • Good communicator at all levels, both verbally and in writing
  • Ability to accurately obtain and convert technical content into compelling copy
  • Works well in a team and on their own
  • Accuracy and attention to detail
  • Proactive and enthusiastic
  • Ability to manage and prioritise own workload
  • CRM experience preferably InterAction
  • Knowledge and application of Microsoft office

 

Qualifications

  • Degree-level education
  • Must have a marketing related degree or be CIM qualified
  • Must have previous professional services experience preferably in accountancy

 

About Crowe

Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, the eighth largest accounting network in the world, with access to more than 36,000 people in 130 countries and across 800+ offices globally.

The talent of our people, our size, our structure and our values mean our clients can rely on a depth of specialist knowledge and personal delivery from the professionals they work with.

The needs and ambitions of our clients – businesses of all sizes, professional practices, non profit organisations, pension funds and private clients – define the advice we apply to help them to make smarter decisions today that create lasting value in the future, which is why we see our clients stay with us year after year.

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