CRM & Data Manager, National BD & Marketing - London, UK

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

Role description

Data and Microsoft Dynamics CRM is of key strategic importance to the firm and a critical tool for business growth. Crowe is going through an exciting development in its digital journey and Dynamics will be an integral part of this. As part of our digital strategy, we are refreshing our approach to CRM, and Dynamics is our platform of choice, to be built during FY25.

Working closely with key stakeholders across the firm, the new CRM and Data Manager will be responsible for translating business needs into technical requirements, as well as contributing ideas for future enhancements to the system.

This exciting role also involves data quality management and developing strategies to drive and enhance user adoption and engagement, including training and communication for all users.

We require a well organised individual who is curious, driven and has a passion for data, digital innovation and problem solving. You will be responsible for driving improvement with the system’s purpose, functionality, and data input.

The successful applicant will have experience working in a fast-paced environment, be highly organised with excellent project management, time management and coordination skills and can work well under pressure.

Being able to communicate effectively with key stakeholders at all levels and to forge strong working relationships is essential. You will be part of a national team, working with our people and liaising with clients in future.

Key responsibilities include:

System development and improvement

You will be an integral part of the Dynamics CRM development and enhancement process by:

• Engaging with key stakeholders and business users to understand their needs and gather requirements for system development and improvement.
• Understanding the customisation and configuration capabilities of Dynamics CRM to effectively liaise with the CRM Developers and write requirements to meet specific business requirements.
• Conducting system testing including user acceptance testing to ensure intended features and functionality are working as expected.
• Supporting the development and implementation of the integration of Dynamics CRM with other systems such as practice management software, client portal and website.
• Maintaining awareness of the latest features in Dynamics CRM to explore opportunities for innovation to further drive the system's capabilities and effectiveness.
• Identifying and working with National Technology around project dependencies.
• Staying informed about new releases, updates, and patches for Dynamics CRM and liaising with the CRM Developers to assess their potential impact and co-ordinated release where applicable.
• Regularly evaluating system performance and obtaining user feedback through surveys and analysing support request trends to identify areas for improvement through training and/or system development.
• Collaborating effectively with the CRM developers to discuss progress, address issues, and prioritise tasks. Agree and put in place processes with the developers and ensure there is accurate and up-to-date documentation.
• Considering how other systems might interact/integrate with Dynamics CRM.

Data quality and reporting

You will help develop and implement data management practices to ensure the accuracy and integrity of CRM data and enable data-driven decision-making through reporting.

• Periodically perform data audits and clean-up activities to maintain a reliable and up-to-date CRM system in line with data governance policies and data quality standards.
• Supervise the running of routine data processes in Dynamics CRM.
• Help coordinate processes for the firm’s new joiners and leavers.
• Be the Dynamics data steward for firm.
• In conjunction with our users, develop dashboards and other processes to aid pipeline management, to inform business decisions, to increase use of the system and to identify data quality issues.
• Develop and maintain Marketing & BD reports (via PowerBI etc.)

Support, training and communication

You will ensure effective communication and collaboration with key stakeholders across the organisation to ensure users are equipped to make the most of Dynamics CRM and use it correctly.

• Ensure effective training resources are in place including conducting training sessions for CRM users to familiarise them with system features, functionalities, and best practice.
• Engage stakeholders in user acceptance testing and involve them in processes related to system enhancements.
• Provide ongoing support to address user queries and troubleshoot issues.
• Supervise any direct line reports and lead a Dynamics Super User programme.
• Upskill members of the national Marketing & Business Development team.
• Ensure the effective use of internal communications channels such as Teams and the Intranet to convey key messages and share best practice across the business.
• Understand the integrations between Dynamics CRM and other Crowe UK systems to be able to identify issues and to escalate issues as appropriate.

Personal and professional qualities

• Experience in working with CRM systems to meet business needs, preferably MS Dynamics CRM and within a professional services environment.
• Proven track record of delivering impactful visualisations and reports, preferably using PowerBI.
• Ability to build relationships at all levels and to be a confident communicator.
• Excellent attention to detail.
• A keen interest in the business to develop a strong understanding of the role of Dynamics CRM and how the system and data can be best utilised.
• Ability to think around a problem and know where and when to seek guidance to reach the best solution in relatively short time frames.
• Ability to articulate and explain technical information in a simple, easy-to-understand way.
• Proficient presentation skills.
• Experience of working with large data sets and translating these into visually engaging dashboards and reports.
• Strong organisation skills with the ability to multitask and effectively prioritise and manage own workload.
• Strong Word, Excel and PowerPoint skills.
• Be a brand ambassador for Crowe UK to help deliver a premium service to internal stakeholders and the firm’s clients.
• Being flexible to be able to deal with urgent tasks at short notice when required.

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway..