Business Development Executive

Function: Sales

Location: Cardiff

Contract Type: Full Time Permanent

Salary: Competitive

Business Development Executive

Division:                       Banner Business Solutions Ltd, T/A Complete

Reports To:                   Sales Manager              

Base Office:                  Cardiff / Field based

Job Location:                Cardiff, Newport and surrounding areas



Complete is one of the UK’s largest business supplies and services company to both the public and private sectors. We provide facilities & PPE, technology, furniture, printed goods, managed print services and office stationery, workwear and managed services. We partner with companies both large and small, tailoring our approach to suit each workplace. Our customers trust us to deliver genuine business benefits that have a positive impact on our environment and communities. Our close consultative approach, combined with an industry-leading logistical capability, enables us to reduce costs, minimise waste and offer an excellent customer experience. We aim at all times to be the partner that:    

Business Leaders trust, that Buyers recommend and that Employees value.



Role Objective:

We are seeking a proactive and talented Business Development Executive to join our dynamic sales team. Your role will be vital in driving the growth of our organization, leveraging our extensive range of products and services. Your primary responsibility will be identifying, cultivating, and managing new business opportunities, alongside managing and growing existing accounts.

Role Responsibilities:

  1. New Business Development: You will be required to identify and pursue new sales opportunities by leveraging a multitude of avenues. This includes but is not limited to cold calling, networking, attending industry events and utilising social media platforms. Your goal is to identify prospective customers, understand their needs, and articulate how our products and services can address their challenges, leading to long-term partnerships.


  1. Account Management: As an account manager, you will need to nurture relationships with existing clients, ensure client satisfaction, and handle their unique needs. This includes anticipating future needs, suggesting solutions, and building a relationship of trust. Moreover, you will be responsible for cross-selling and up-selling our extensive range of products and services, thereby driving the organic growth of your accounts.


  1. Sales Planning & Strategy: You will be responsible for designing and implementing strategic plans to help us achieve our sales goals. This includes understanding current market trends, the competitive landscape, and potential opportunities. You will also create sales forecasts and plan the necessary steps to achieve these goals. Your strategies should focus on both new customer acquisition and customer retention.


  1. Product Knowledge: Your role requires you to become a product expert in our line of products and services. With an in-depth understanding of the features, benefits, and potential applications of our products and services, you will be able to provide accurate and compelling information to existing and potential clients, as well as solve any issues or concerns they may have.


  1. Negotiation: Utilising your strong negotiation skills, you will work on contract discussions, pricing agreements, and terms of sale to meet both client needs and company objectives. Your role will be pivotal in closing deals, ensuring client satisfaction, and maximizing our profitability.


  1. Sales Reporting: You will keep track of and report on sales activities, which will be crucial for monitoring our sales performance and making data-driven decisions. This includes maintaining accurate records of sales, revenue, invoices, and client feedback in our CRM. You will also use this data to forecast future sales, identify growth opportunities, and develop sales strategies.




  • A minimum of 3 years' experience in sales, business development, or a relevant role.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Strong interpersonal and communication skills.
  • Demonstrated ability to negotiate and resolve conflicts effectively.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent selling, communication, and negotiation skills.


  • Prior experience in our industry.
  • Proven track record of exceeding sales targets.
  • Ability to deliver engaging presentations.


  • Competitive salary with performance-based bonuses.
  • Opportunities for professional development and career growth.
  • A dynamic and collaborative work environment.

This job description is a general overview of the responsibilities and requirements for the position. Duties may evolve or change over time based on business needs.

It is our people that make us successful and so we are committed to making evo an inclusive workplace.

We encourage a diverse culture, in which we value you for being you, and the excellent contributions you make to business, no matter your age, gender, disability, marital status, sexual orientation, race, nationality or religion.  Evo expect their employees to respect one another and treat their colleagues, and others that they come into contact with, as they would wish to be treated themselves.

evo are proud to be a ‘Disability Confident’ accredited employer.  We have a strong CSR and ESG ethos which is reflected in our Company values and the work we do.

Apply now