Communications Manager

Job title

Communications Manager

Department

Business Development & Marketing

About Higgs

Our vision is to be the independent regional law firm of choice, recognised for having a positive long-term impact upon its people, its clients, its business partners and its community.

When it comes to our people, the team is everything at Higgs – an environment of sharing and collaboration, and a real sense of loyalty to each other and the firm.  That is coupled with a desire for everyone to learn and develop.  We are always striving to be better.  We enjoy what we do. We are genuinely interested in our clients and want them to feel a part of the firm too.

Our approach to our people draws on enjoyment, health & wellbeing, developing talent, technical excellence, training, reward and recognition.

When recruiting, we:

• Value enthusiasm and personality
• Want to be an employer of choice for talented, driven and client-focused people
• Are always looking for the very best to strengthen our team and bring new skills and ideas
• Integrate new people to realise their potential

With over two hundred employees and Members we offer a flexible and unique environment for people to grow their careers. Together we grow.

Role purpose

As the firm’s Communications Manager you will plan, execute and oversee all non-digital marketing and activities and effectively promote the firm’s brand and legal services. This role is essential in creating a positive public image for Higgs LLP, building brand awareness and driving business growth. The Communications Manager is responsible for developing and implementing integrated marketing strategies that align with our goals and target clients.

Key responsibilities

• Creating comprehensive marketing plans aligned with the Higgs’ vision and purpose. This will involve showcasing the firm’s unique selling points and working closely with key stakeholders from across the business
• Maintaining and promoting the firm’s brand identity, ensuring consistency across all marketing materials, collateral and communications
• Overseeing the creation of compelling content, including articles, landing pages, case studies, and social media content, that showcase the firm’s expertise and thought leadership
• Working with external PR function and internal teams to coordinate news worthy content. 
• Collecting and promoting client testimonials and success stories to build trust and showcase the firm’s track record. Taking the lead in the co-ordination of Legal 500 and Chambers submissions
• Conducting market research and competitor analysis to identify opportunities for growth and areas where the firm can differentiate itself
• Effectively managing the marketing budget, allocating resources effectively to achieve maximum impact and return on investment
• Monitoring the performance of marketing campaigns and various initiatives using relevant metrics and analytics. Preparing regular reports for the appropriate management Board(s)
• Working with the business to communicate important updates, achievements, and news internally
• Working with legal teams to create effective pitches and tenders to win new clients and ensure a consistent and exciting proposition is shared with all prospects

Person specification

• Ability to be adaptable, creative, and strategic
• Excellent understanding of (and enthusiasm for!) the firm’s heritage, brand and core values
• A solutions-oriented and enthusiastic approach to PR and marketing, able to influence and inspire other people

Technical knowledge

• Ability to analyse campaign performance, interpret data and make data-driven decisions
• Strong writing and storytelling skills with a proven record of creating compelling content for press releases, blog posts, social media, email campaigns, articles and other marketing materials
• Experience of creating marketing collateral with tools such as Canva or Adobe suite.
• Understanding of brand positioning, ensuring consistent messaging and visual identity across all marketing channels
• Ability to confidently present marketing strategies, campaign results and brand messaging to relevant stakeholders
• Experience of conducting effective market research to identify client trends and competitor analysis to inform marketing strategies
• Proficiency in managing marketing budgets and evaluating the return on investment (ROI) of various marketing initiatives

Other information

The firm offers hybrid working wherever possible. Our Higgs’ Best FIT (flexible, inclusive, together) principles are designed to ensure that people are able to complete their best work from the most appropriate location.

We also encourage a ‘dress for your diary’ approach.

Equal opportunities

As charter signatories to The Law Society’s Diversity and Inclusion Charter, Higgs LLP are committed to developing a diverse business by engaging with the widest pool of talent and promoting equality of opportunity for everyone. Our mission is to ensure that everyone is empowered to be the best version of themselves and to have a voice which can be shared, heard and respected.