Marketing Communications Lead (12m FTC)

At Principality, we want you to feel welcome from the moment you join us. You’ll be part of a friendly, supportive culture where people are encouraged to be themselves, do meaningful work and feel connected to our purpose, our customers and the communities we serve.

📍Cardiff | 🏢Hybrid | ⏰35 hours per week | 💷 From £35,000 DOE

Shape communication that make a real difference to our members

Within this truly dynamic position you will be responsible for the development and delivery of the business contact strategy and/or industry campaigns across all channels for your specific area. You will manage the planning, delivery and optimisation of customer communications to meet channel, product, brand and business plans.

The ideal individual must have experience of delivering email or direct mail communications including an understanding of 121 communication data best practices.

You will be accountable for the development and production of marketing communications. This includes identifying objectives and evaluation mechanisms for all communication activities, reporting on performance against these measures and identifying opportunities for improvements.

Working closer with internal stakeholders, you will also provide consultancy and advice to the broader business on business communications best practice. 

What we’re looking for:

• The candidate will have experience across a number of channels, one of which must include experience in either email or direct mail 121 communication development.
• Good understanding of regulatory framework within financial services.
• Needs to be a good communicator and have the ability to influence and negotiate at a senior level
• Proficient in Microsoft Office Suite and 3rd Party Email platform (like Dot Digital).
• Commercially astute business manager with strong marketing experience, preferably within financial services.
• Delivery and evaluation of communications activities and marketing campaigns demonstrating a commitment to improvement in the use of communication tools and working efficiently and effectively.
• A track record in tracking communication campaigns through to converted sales.
• Demonstrable experience of managing external creative communications/development and media agencies on a day-to-day basis.

It would be helpful if you also have:

• Experience in financial services or another regulated environment.
• An understanding of the financial services regulatory framework.
• Experience across several marketing channels, including digital, SEO or PPC.
• A relevant professional marketing qualification.

What you can look forward to

A place to belong with an award-winning employer that values inclusion and wellbeing:

• Flexible working – a hybrid approach with at least 8 days per month in the office.
• Collaborative culture – an encouraging environment where your ideas can make a real impact.
• Great benefits – supporting your physical, mental and financial wellbeing.

To hear more about working at Principality and our Benefits package, read all about us on or our Careers Page - What we offer | Careers | Principality and LinkedIn- Principality Building Society: Posts | LinkedIn

Interview Process

• This advert closes on 30/09/2026
• You’ll hear from us by 02/10/2026
• Interviews will be from 05/10/2026

‘the dates are a guideline and are subject to change’.

If you’re looking for a place where you can grow, feel supported and make a real difference, we’d love to hear from you.

We reserve the right to close this vacancy early should we receive a high volume of applications

If you have any questions in relation to this role, please contact the recruitment team at -recruitment@principality.co.uk