49'S Digital and Affiliates Manager

The role is based in our MediaCityUK (Salford) office but can be worked on a hybrid basis with one day a week in the office.

SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. 

Our horse and greyhound racing content can help keep customers engaged and increase dwell time provides operators with over 100,000 betting opportunities each year both online and in shop. 

SIS provides operators with an end to end solution for horse and greyhound racing including data, live streamed pictures, enhanced prices and derivatives, creating betting events to help drive profitable betting. 

Job Purpose

The key focus of this role is to Commercialise the 49’s.co.uk website and variants.

Reporting Lines and Key Relationships

The role reports to Head of Product Proposition 49’s

Key Responsibilities

 In line with the SIS Values, the main responsibilities of the 49’s Digital and Affiliates Manager are set out below. The principle objective is to drive commercial revenues from 49’s.co.uk or any other derivative of 49’s i.e. 49s.es, (Spain) 49s.za (South Africa) as examples.

 
Revenue Generation:

• Ensure the website inventory is understood and drives optimal revenue,
• Ensure that we partner with appropriate 3^rd parties to exploit any advertising revenue opportunities for 49’s commercial advantage
• Identify any further commercial opportunities i.e. Sponsorship, partner promotions and create compelling opportunities and implement on our websites, apps, social platforms
• Ensure that all affiliate revenue is reported, managed and exploited – and that all contracts are proactively managed
  • Better exploit existing affiliates via Tenancy, rev share, new account set up agreements
  • Develop a plan for new affiliates
  • Create a rate card that identifies the most and least valuable areas on the site 

Development of Digital Channels:

• Ensure the website and App’s are fit for purpose and meet the needs of the different territories where 49’s products are heavily sold and embedded
• Ensure that the customer journey and customer experience is clear, optimal and competitive
• Ownership of website and App new features, testing and promoting to live in conjunction with our 3^rd party provider
• Ensure the website can incorporate and on board new products and results as we develop our product portfolio
• Ensure that we have specific landing pages in order to optimise opportunities by Audience and territory
  
  

Reporting/Analytics:

• Provide a reporting pack on relevant performance of website and Apps (financial, analytics, supplier performance)

Content Management Strategy:

• Support Marketing Customer Activation Manager to implement a content strategy for the website and Apps

The 49’s Affiliates and Digital Manager is responsible for the following:

• All partner deals, terms and conditions, onboarding
• Reporting and analysis of commercial revenues month on month
• The roadmap for 49s.co.uk – and how we will develop the website and App’s to optimise the customer experience and to onboard new products and features
• Monthly analytics reporting of the Website and App’s

This role will also work closely with Marketing to:

• ensure that the 49’s Brand remains protected
• ensure that any product related marketing is updated and implemented via our digital platforms
• ensure that where necessary any social campaigns are included on the website where appropriate

Responsibilities of this role could be expanded in the future to include other product categories that SIS own i.e. Competitive Gaming, Greyhounds, Horses.

 Skills and Experience

This role is suitable for someone who can develop a strategy to take our website and revenues to the next level whilst exploiting any existing any immediate opportunities.

The candidate must:

• Already have existing affiliate experience and relationships in this industry (Gambling/Lottery/betting)
• Be able to demonstrate effective relationship building with new revenue-generating partners to creatively optimise commercial opportunities
• Possess excellent communication skills to forge effective relationships with 3rd party suppliers, commercial partners and internal departments