Head of Digital

Job Type:                       Permanent

Hours of Work:              Full Time

Location:                        Hemel Hempstead (with regular travel to Parks)

Salary:                           Up to 120k dependent on experience 

What we need in a nutshell:

Lead the development of Away Resorts’ digital commercial strategy to build brand awareness, customer consideration and showcase our unique proposition and resort experiences. You’ll champion digital innovation across every online and offline touchpoint — transforming how we attract, convert and retain guests and owners. By optimising our website, app and digital journey, you’ll drive bookings, sales, guest satisfaction and margin while elevating key metrics such as conversion, CSAT, NPS, and Customer Lifetime Value.

Who are we?

We’re an ambitious bunch and have huge aspirations. We’ve spent the last 17 years shaking up the Great British Holiday and have no intention of stopping yet! With 27 locations across the UK, we are passionate about providing excellent experiences to our guests and colleagues. Whether that be on the Cornish Coastline or up in Scotland, there’s something for everyone. Want to find out more about our holidays? Check out our website: http://www.awayresorts.co.uk. 

What you’ll be doing:

• End-to-end digital strategy, customer journey and roadmap
• Web & app trading and merchandising to deliver sales, margin, NPS and lifetime value
• Web & app CX / UX capability and optimisation
• Content and SEO performance
• Testing and CRO programme
• Personalisation roadmap across customer, location, format and product
• Product ownership for web, app and supporting platforms
• Customer and commercial insight, including Voice of Customer and trading dashboards
• Web & app sales performance, investment (opex/capex) and programme governance
• Alignment of digital channels with digital marketing activity (e.g. PPC, social, display, affiliates and partnerships)
• Communicate insights and results that influence senior leaders and shape future business decisions
• Create a working atmosphere that Embraces Everyone

Skills, experience and qualities you’ll need:

• Extensive experience in digital strategy development
• Strong eCommerce experience across websites and apps
• Proven capability in SEO
• Experience leading CRO and testing programmes
• Expertise in CX, UX and end-to-end journey design
• Product ownership experience
• Experience in web merchandising and digital trading
• Performance marketing exposure (e.g. PPC, social, affiliates), with final scope to be confirmed
• Ability to set strategic direction, build the brand proposition and connect channels and touchpoints across the customer journey to deliver commercial outcomes
• Strong team leadership and cross-functional matrix influence, with the ability to build relationships and drive impact
• Customer insight and data-driven approach to decision-making
• Experience across B2C and B2B service environments, ideally within leisure, hospitality, transport or holiday sector
• Experience scaling small or emerging digital and eCommerce teams

What we can offer you:

• A chance to use, stretch your skills and build your career in one of the fastest growing and most exciting holiday companies in the UK
• Great discounts on holidays and on park purchases with us for you, friends, and family
• Private Health Care
• 25 Days Annual Leave + Bank Holidays
• Enhanced family benefits
• PerkBox employee discount platform
• Life Insurance
• Passion for parks – take your family and work from a park for one week a year.

Want to join our team? Here’s how to apply:

If you're ready to make a significant impact in a dynamic environment, apply now to join the Away Resorts team!  Just click on the Apply Now button and follow the instructions. To find out more about what it’s like to work for Away Resorts check us out at www.awayresorts.co.uk/careers.

Our Promise to You:

Holiday Heroes come with all sorts of different super-powers, and we welcome them all!

We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination and we’ll forever strive not just for our product to be unique but our people too. After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work.