Senior Paid Media Executive

We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

SENIOR PAID MEDIA EXECUTIVE | Up to £33,000 per annum

Hybrid role with an average of 2 days office-based and 3 days homeworking

ABOUT THE ROLE

This is an exciting opportunity to join our Sales & Marketing team as Senior Paid Media Executive.

This role will support with the management of Center Parcs’ media buying for the UK and leading it for Ireland.  Reporting to the Paid Media Manager, you will progress the collaborative approach throughout the Sales & Marketing team to deliver against targets for a wide media mix.  This will involve media channels such as AV, cinema, OOH, print, radio, digital, video on demand, paid social media, display, partnerships and more.

Working closely with our media agencies (and other agencies when required), you will be responsible for supporting the Paid Media Manager in driving forward the media strategy in line with targets and objectives and devise campaign plans for both the UK and Ireland throughout the year.  You will also ensure that all media channels are continuing to improve and take advantage of any appropriate new innovations.

This is a data driven role, where you will use multiple points of data such as Google and Adobe Analytics, along with econometric modelling, attribution, brand tracking and campaign reports to provide insights to continually improve all the key metrics associated with these channels.

You will also be required to consider the long-term aspirations of the brand and work closely with the brand team to ensure that any creative that is going live across the channels we manage, has the brand in mind along with commercial objectives.

HOURS OF WORK

You will be contracted to work 150 hours per 4-week period (37.5 hours per week).  Normal working hours are 9am to 5pm, Monday to Friday, however dynamic working is available whereby the earliest start time is 7am and the latest end time is 7pm. 

Please note, this role will be hybrid with an average of 2 days office-based and 3 days homeworking.

ABOUT YOU

Essential requirements:

• Ability to analyse and interpret data to maximise performance
• Degree level education in marketing and/or an analytical related subject
• Excellent communication (both written and verbal) and relationship building skills
• Strong attention to detail with a good standard of English and ability to proof read
• Experience with managing multiple media channels (e.g. TV, radio, cinema, display, VOD etc)
• Project management experience
• Experienced in Microsoft Excel
• Experience managing agencies, and presenting to a range of audiences up to director level

Desirable requirements:

• Some working knowledge of cross channel attribution tools and analysis
• Experience with digital display and programmatic buying would be a strong advantage
• Experience within a leisure or travel environment preferred

ABOUT THE BENEFITS

Center Parcs is a fantastic place to work and the benefits are as impressive as they are unique. Here are just a few:

• Colleague Bonus Scheme
• Pension Scheme with Life Assurance
• Colleague Recognition and Reward Scheme – offering a choice of Center Parcs and High Street vouchers
• Free use of our leisure facilities
• Discounted Center Parcs breaks
• 20% discount in our restaurant and retail outlets
• Access to Perks at Work Portal - offering a wide range of retail and leisure discounts
• An Employee Assistance Program - providing support on financial, health and legal matters
• Excellent opportunities for career development and progression with the opportunity to gain externally recognised qualifications

If this sounds like your ideal job, then we’d love to see your application.

Closing date: 4th March 2025 at 12 Noon

Interviews to be held: 10th March 2025

Please note this vacancy may close at any time once sufficient applications have been received. Early submission of your application is therefore encouraged.

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At Center Parcs, everyone’s welcome.

We recognise that we’re all at our best when we’re being ourselves. We are committed to building a culture that champions diversity, equity and inclusion, where everyone is treated fairly and with respect. We welcome people from all backgrounds and want them to feel valued for their individuality, thrive in our business and share a sense of belonging. We place a lot of value on recruiting based on behaviours rather than prioritising qualifications or experience.

We are proud to be a Disability Confident Employer, please let us know if you require any support or reasonable adjustments during the application or interview process.