Senior Brand Manager - On Village

We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

As part of an innovative and fully integrated Sales & Marketing function, the Brand Marketing team works with colleagues to create an engaging brand story and to protect and enhance the Center Parcs brand across all channels. With a focus on generating insights and creating engaging and effective marketing plans to support revenue growth across the business, the Brand Marketing team is a passionate team of storytellers, creatives and planners. Acting as brand guardians, we support colleagues to achieve commercial targets by delivering campaigns that we know will engage and motivate guests and future guests.

SENIOR BRAND MANAGER – ON VILLAGE | £64,000 per annum plus 18% bonus scheme

Hybrid role with both office and home-working.  Travel to different villages as a minimum once a month will be required.

This is an exciting opportunity to join the Brand Marketing team as Senior Brand Manager – On Village.  Reporting directly to the Director of Brand and Marketing Strategy, you will have overall responsibility for maintaining and developing our on-village brands, working in collaboration with our colleagues in Operations (who have revenue & profitability accountability) and Development.  You will have considerable influencing and relationship management skills and experience to leverage the support and expertise of the various head office functional areas and villages to achieve our ambitions and required brand standards for Center Parcs.

You will be responsible for how the Center Parcs brand comes to life throughout the on-village guest journey including accommodation, leisure, food, beverage, retail, and seasonal product offering to make sure it is reflective of the overall Center Parcs brand. 

Working closely with the Senior Brand Research Manager, the Operations Divisional Directors and Development team, you will ensure that we deliver consistently to enhance the Center Parcs brand reputation and appeal.

As an experienced senior marketer, you will be equally confident building a brand or product, based on guest insight and comfortable influencing action at a guest facing level.  Working with Divisional and Village Directors, you will provide clear guidelines and understanding around brand values and standards to help ensure that our product and proposition is developed and marketed to maximise brand appeal.   This will include overseeing the branding of the existing product portfolio and how it is presented on village as well as guiding new product development from a brand perspective and working across Sales & Marketing to launch new innovations successfully to our guests.

HOURS OF WORK

You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday. However, dynamic working is available whereby the earliest start time is 7am and the latest finish time is 7pm.

Please note, this role will be hybrid with a mixture of office-based and home-working.  This role will also involve travel to different villages as a minimum once per month.

ABOUT YOU

Essential requirements:

• Substantial experience in brand and product development preferably including accommodation
• Brand Management/Content Management experience on a nationally respected brand
• Excellent communications, negotiation and numeracy skills
• Proficiency in Microsoft Office packages; Word, Excel, PowerPoint
• Strong people management & stakeholder management skills
• Project management and budget management experience
• Experience briefing out marketing requirements and creative design briefs
• Experience briefing out research requirements and interpreting results for a senior internal audience, including Operating Board Directors, and agencies.
• Experience of managing agencies
• Guest centric approach & orientation with a passion for guest experience
• Teamwork and cross department collaboration is fundamental

Desirable requirements:

• Degree level qualification - desirable, but on the job, experience is more valuable

ABOUT THE BENEFITS

Center Parcs is a fantastic place to work, and the benefits are as impressive as they are unique. Here are just a few:

• Management Bonus Scheme
• Pension Scheme with Life Assurance
• Colleague Recognition and Reward Scheme – offering a choice of Center Parcs and High Street vouchers
• Free use of our leisure facilities
• Discounted Center Parcs breaks
• 20% discount in our restaurant and retail outlets
• Access to Perks at Work Portal - offering a wide range of retail and leisure discounts
• An Employee Assistance Program - providing support on financial, health and legal matters
• Excellent opportunities for career development and progression with the opportunity to gain externally recognised qualifications

If this sounds like your ideal job, then we’d love to see your application.

Closing date: 5th November 2024 at 12 Noon

Interviews to be held: 15th November 2024

Please note this vacancy may close at any time once sufficient applications have been received. Early submission of your application is therefore encouraged.

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At Center Parcs, everyone’s welcome.

We recognise that we’re all at our best when we’re being ourselves. We are committed to building a culture that champions diversity, equity and inclusion, where everyone is treated fairly and with respect. We welcome people from all backgrounds and want them to feel valued for their individuality, thrive in our business and share a sense of belonging. We place a lot of value on recruiting based on behaviours rather than prioritising qualifications or experience.

We are proud to be a Disability Confident Employer, please let us know if you require any support or reasonable adjustments during the application or interview process.