Clients & Markets Manager

About Crowe 

Crowe is a leading national firm offering audit, tax, advisory, and consulting services with global reach and local expertise. As an independent member of Crowe Global, one of the top 10 accounting networks worldwide, we have access to over 40,000 professionals across 140+ countries and more than 800 offices globally. 

Our vision is to be a leader in our chosen markets, creating lasting value for our clients and our people and being a trusted partner in their success. 

We are dedicated to driving client success, empowering our people, embracing sustainability, delivering technological change and acting in the public interest. 

Job description

As part of the National Business Development and Marketing team, we are looking for a highly motivated and proactive Clients & Markets Manager to help drive local business development activity and focus on increasing profitability through the generation of opportunities, bid support and a range of events that will help us grow and engage with our clients and contacts.

The Clients & Markets Manager will operate as the business partner to the regional stakeholders ensuring that the regional drive for growth remains on strategy and maintains momentum. They will work closely with the Office Managing Partner (OMP), regional heads of sector and the wider Clients & Markets and Marketing teams. The Clients & Markets Manager role focuses on relationship management, identifying new opportunities, promoting campaigns and event management. The Clients & Markets Manager will also be responsible for line managing two junior individuals within the Clients & Markets team based across MSW.  

The successful applicant will have experience working in a fast-paced environment, be highly organised with excellent project management, time management and coordination skills and have the ability to work well under pressure. Being able to communicate at all levels with confidence and forge strong working relationships is essential. You will be working in a National team dealing with our people and liaising with clients.

Key responsibilities

• Working day to day with senior stakeholders and decision makers
• Driving local business development activity which aligns with the firmwide business development strategy
• Continually reviewing the firms market position and benchmarking against competitors
• Identifying sponsorship opportunities which enhance the firms brand and target audience reach
• Developing and maintaining strong relationships with local businesses
• Support the team with planning, organising and executing a range of event. Events include conferences, seminars, webinars, exhibitions, and roundtables
• Generating business opportunities with new and existing clients
• Supporting with the end to end bid process, from document generation to bid debriefs
• Developing local thought leadership and PR content
• Line managing two individuals based across MSW
• Supporting the National Marketing team with marketing activities as required

Key relationship management and coordination

• Develop and maintain relationships with the national Clients & Markets team, regional stakeholders and OMPs.
• Foster a collaborative culture with the wider Clients & Markets and Marketing team with a focus on a ‘one team’ perspective
• Share ideas and feedback within the wider Clients & Markets team to share best practice and collaborate on sector and service campaigns and activities
• Drive BD culture in the region and focus on increasing profitability
• Develop and maintain strong relationships with local businesses and intermediaries

Reporting and CRM

• Produce monthly reports outlining campaign analytics and share with key stakeholders
• Maintain marketing lists, target lists, client lists and the upkeep of referrals and conversion pipeline
• Support with day to day CRM activities and encourage best practice with local teams

Skills & Experience

• Professional services BD experience and knowledge of the accountancy profession
• Experience of bid-writing and client engagement
• Able to forge strong working relationships with a range of key stakeholders
• An active team player and self-starter
• Flexible and adaptable to change
• Highly organised with excellent project management, time management and coordination skills
• Good local network with intermediaries and chambers (Preferred)
• Experienced with the full Microsoft Suite / Teams (Essential)
• Experienced with using a CRM system (Essential)

About Crowe

Crowe in the UK is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in more than 150 countries and across 798 offices globally.

The talent of our people, our size, our structure and our values mean our clients can rely on a depth of specialist knowledge and personal delivery from the professionals they work with.

The needs and ambitions of our clients – businesses of all sizes, professional practices, social purpose and non profit organisations, pension funds and private clients – define the advice we apply to help them to make smarter decisions today that create lasting value in the future, which is why we see our clients stay with us year after year.

Why choose Crowe? 

Whatever career you choose, whether in audit, tax, marketing or HR, we can offer you a rewarding and clear career pathway, designed to help you develop your existing talents as well as discovering new ones, positioning you to make a meaningful difference to our ever-growing and varied client base. 

At Crowe we foster a collaborative and inclusive culture, and we will encourage, support and guide you on an exciting professional journey of self-discovery. 

We value innovation and welcome those committed to making a difference for our clients, communities, and colleagues. With access to expert knowledge, continuous learning, competitive salaries, and flexible benefits, you will have the tools to build a rewarding career. 

We are committed to diversity in our teams, equal opportunity and merit-based progression. We promote a healthy working environment with flexible working approach alongside dedicated wellbeing support, helping our people to thrive both professionally and personally.   

Following changes to government policy in April 2024, we only accept applications from individuals with an existing, permanent, right to live and work in the UK. 

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